This is a marketing piece by Harmonic, but I would be surprised if many OTT
services aren't saying, "We already do that." Certainly, the way ads are
already choreographed online seems to suggest that techniques described here
are being used. (Not that I'm enamored with online ads, which have a way of
creating problems when someone tries a new fancy twist to how they're selected.)
The main point being, this big shift is being caused by consumer demand.
Cloud-native solutions. This is what I consider to be the crucial point:
"The first is VOS Cloud, a media processing platform that enables content and
service providers to manage the video production and delivery workflow for
broadcast and OTT applications via standard IT hardware, either on-premise or
over public or private cloud infrastructure. The second offering, VOS 360
(www.vos360.tv), is one of the first professional-grade, native cloud-based
media processing services in the industry."
They should give this a catchy name, like iStudio, or CloudStudio.
Bert
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http://www.tvtechnology.com/expertise/0003/vos-cloud-offerings-bringing-simplicity-efficiency-and-agility-to-video-production-and-delivery-workflows/278627
VOS Cloud Offerings: Bringing Simplicity, Efficiency and Agility to Video
Production and Delivery Workflows
May 11, 2016
By Tom Lattie, Vice President, Market Management & Development, Video Products
Sponsored By: Harmonic
SAN JOSE, CALIF.-The growing consumer demand for multiscreen video is changing
the way in which content and service providers approach video delivery. As
headends increase in scale and complexity, there has been a shift toward
software-based cloud infrastructure to simplify video processing workflows.
Leveraging general-purpose compute technology, content and service providers
can more easily handle the intensified demands of multi-profile video
compression and delivery with flexibility and service agility, while providing
exceptional video quality.
The migration to cloud infrastructure will be gradual. A major issue holding
back mass adoption is that many of the cloud solutions available today are
merely repackaged versions of vendors' existing software appliances within a
virtual machine running in Microsoft Azure or the AWS Cloud. That's
unfortunate, because such solutions don't provide the infrastructure
flexibility that content and service providers truly need. Beyond virtualized
appliances, the industry requires a cloud-native solution to solve its
technical and commercial agility challenges.
Recently, Harmonic launched two new VOS offerings powered by the cloud. The
first is VOS Cloud, a media processing platform that enables content and
service providers to manage the video production and delivery workflow for
broadcast and OTT applications via standard IT hardware, either on-premise or
over public or private cloud infrastructure. The second offering, VOS 360
(www.vos360.tv), is one of the first professional-grade, native cloud-based
media processing services in the industry. By providing operators with a
software-as-a-service solution that is hosted in the public cloud and
maintained and monitored by Harmonic, VOS 360 enables customers to launch
revenue-generating, broadcast-quality OTT services in a matter of minutes
instead of months.
Harmonic's cloud-based approach to video production and delivery is unique,
enabling operators to support capabilities such as time-shift TV, VOD and cloud
DVR for instant revenue generation, without the traditional CAPEX involved with
building, maintaining and operating a new headend or data center. Pay-as-you-go
pricing for both offerings allows service providers to realize ROI in the
shortest time possible. Both offerings' encoding and transcoding functionality
is powered by the Harmonic PURE Compression Engine, which provides support for
a wide range of formats, codecs and encoding schemes, including UHD and HEVC,
to enable broadcast-quality video at low bitrates.
Some operators are hesitant to migrate to the cloud because it requires a
complete rethinking of workflow design and deployment, especially in terms of
cloud compute, network and storage. This transition will necessitate
significant retraining and augmentation of existing staff. But in today's
rapidly-changing media environment, content and service providers cannot afford
to stand still with regards to infrastructure. Consumers will continue to
demand more and new innovative services, and operators need a solution that
accelerates time to market for new broadcast and OTT offerings.
Cloud media processing platforms and cloud-native services are the future of
video production and delivery, providing operators with ultimate simplicity,
efficiency and agility. By giving content and service providers the flexibility
to choose between deploying media processing on public or private cloud
infrastructure, Harmonic is fundamentally changing video production and
delivery for live and VOD content.
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