[opendtv] Re: Verizon adding Live TV to Cell Phone service
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 8 Jan 2007 11:27:07 -0800
The model is that Verizon is a brand offering the service, and MediaFLO is
an application service provider. There definitely is a two way connection
in the model for the billing/authorization to occur; but there isn't two way
video.
If this wasn't in that Iowa presentation, it definitely was in the
presentation I saw last spring at MediaFlo headquarters.
Note: All the tests so far have been without revenue considerations.
Still, there's scant interest.
John Willkie
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Tom Barry
> Sent: Monday, January 08, 2007 10:41 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Verizon adding Live TV to Cell Phone service
>
> If cops can subpoena the viewing records that would imply a 2-way
> service with per minute billing for mobile. And I'm not convinced that
> type of service will fly anyway in the long run, even if the mobile
> telephone operators dream about it.
>
> - Tom
>
>
> John Willkie wrote:
> > Well, sure, but this isn't one of them.
> >
> > Mobile add-on to free over the air tv is probably the only way to do it,
> and
> > even then the "bit-budget" might be tough. That said, paying 5 mb/sec
> so
> > that you can offer an HDTV service that can be seen on mobile sets might
> be
> > the best way.
> >
> > I'm thinking that the framing issue that Mark Schubin raises might be
> easier
> > done (by auto-cropping) when going to smaller screens than larger
> screens.
> >
> > Videographers and cinematographers will, of course, growl.
> >
> > The yarn below concentrates on the technology. The MediaFlo technology
> is
> > fantastic and high-quality. So was EVR's. Just nobody wanted to pay
> $1900
> > for a home unit in 1967.
> >
> > The killer here is the monthly rate, the audience size, the cost of the
> > phones, and the fact that it won't be used much.
> >
> > The "real killer" is when the accidents start happening on the roads
> because
> > drivers were watching TV rather than the road. In short order, cops
> will be
> > subpoenaning the records of the carriers -- in accidents -- to see if
> the
> > subscriber was watching TV at the time of the accident.
> >
> > John Willkie
> >
> >
> >>-----Original Message-----
> >>From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> >>On Behalf Of John Shutt
> >>Sent: Monday, January 08, 2007 7:31 AM
> >>To: OpenDTV
> >>Subject: [opendtv] Verizon adding Live TV to Cell Phone service
> >>
> >>John is right that there is no market for mobile television exclusively.
> >>However, there does seem to be a market for adding mobile television as
> an
> >>incremental service on top of an existing service.
> >>
> >>John
> >>
> >>http://www.localtechwire.com/news/technology/story/1129337/
> >>
> >>Live TV Set for Verizon Cell Phones
> >>By GARY GENTILE
> >>
> >>Posted: Jan. 7 7:58 p.m.
> >>
> >>LAS VEGAS - Verizon Wireless customers will soon be able to watch live
> TV
> >>over a network constructed by Qualcomm Inc.
> >>
> >>Verizon will launch its new service, dubbed V Cast Mobile TV, sometime
> in
> >>the first quarter, the company said Sunday at the International Consumer
> >>Electronics Show. Verizon said it would release details on pricing and
> >>availability closer to the launch of the service.
> >>
> >>Verizon also announced an upgrade to its FIOS digital television service
> >>that will let users use their cell phone to program their home digital
> >>video
> >>recorders, change parental controls and perform other functions.
> >>
> >>Many of the channels on the V Cast service will be live feeds from major
> >>broadcast partners, including NBC, CBS and Fox. Recorded full-length
> >>programs will also be offered, such as episodes of late-night talk
> shows.
> >>
> >>Two handsets will be available at launch - one from Samsung and another
> >>from
> >>LG. More handsets and TV channels are expected to be added by year's
> end.
> >>
> >>Verizon is the first wireless carrier to use the network created by
> >>Qualcomm
> >>Inc. The MediaFLO system broadcasts signals to mobile phones over a
> >>different portion of the wireless spectrum than cellular calls and data
> >>services.
> >>
> >>The phones have dedicated TV keys that launch the service. An antenna
> can
> >>be
> >>extended to strengthen the signal.
> >>
> >>In a demonstration Sunday, the signals were strong and the picture
> quality
> >>sharp, without delays or hiccups caused by buffering data as often
> happens
> >>with video carried over current wireless networks.
> >>
> >>The service comes with a program guide and customers can "channel surf"
> >>using the phone's keypad. The screens on the phones are about two and a
> >>half
> >>inches diagonally.
> >>
> >>The live programming will be available in East coast and West coast
> feeds.
> >>Local programming might be added later, said John Stratton, Verizon's
> vice
> >>president and chief marketing officer. Parental controls are included to
> >>block objectionable programs.
> >>
> >
> >
> >
> >
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>
> --
> Tom Barry trbarry@xxxxxxxxxxx
> Find my resume and video filters at www.trbarry.com
>
>
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