[opendtv] Re: White paper from CEA
- From: "Tony Neece" <tonyneece@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 31 Oct 2005 14:43:18 -0800
John Willkie pointed out: Commercial audio pays their salary (Station
GMs)and the last spot sold in a quarter probably goes directly to their
bonus. Engineers care most about quality; GMs care most about sales.
No doubt about that! However I have noticed the stations with the higher
ratings usually have better control over commercial loudness. It's kind of
a conundrum. Balancing pleasing the ad agencies vs driving away viewers.
One of the fist things I was told on my first job in Radio was to never
confuse my personal taste with what works in Radio!!
Tony
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