[opendtv] Re: White paper from CEA

  • From: Eory Frank-p22212 <Frank.Eory@xxxxxxxxxxxxx>
  • To: "'opendtv@xxxxxxxxxxxxx'" <opendtv@xxxxxxxxxxxxx>
  • Date: Sat, 29 Oct 2005 10:49:12 -0700

John Willkie wrote (responding to Bob Miller):

>You haven't noticed that Europe is a largely mature market, with few new 
>players and just one significant
>manufacturer? 

You can't be serious. Even if you are referring only to DVB-T STBs, there is 
more than just one significant manufacturer.

>If you had the cohones and wherewithal instead of just the voice, you would 
>have already started -- if not
>completed -- the studies on ofdm into ntsc and ofdm into NTSC interference.
(snip)
>To say that stations just have to decrease their power makes the whole matter 
>a non-starter.  So that just compounds >the problem: without basic 
>interference studies, the whole matter is a non-starter. 
>
>ATSC would not be interested in sponsoring such studies, and the failure of 
>those many ofdm/dvb-t advocates among
>the weeds at CEA just begs the question:  if they are so favorably disposed 
>towards dvb just why havent they
>completed the studies that they know will be needed?

Of course ATSC would not be interested in sponsoring such studies! And what 
reason would any private company (CEA member or not) have for sponsoring such 
studies? Does anyone think there is any real chance that the FCC could be 
convinced to reverse it's decision on allowing COFDM? How many corporate 
executives are foolish enough to bet their careers on a business model that 
assumes such a change of heart will happen at the FCC? You keep saying "if you 
had the cohones," but most who do have them don't want to see them chopped off. 
Anyway, the correct spelling is "cojones." You live in Mexico, don't you?

>Do what the NAB and MSTV are attempting, but do it one better.  Define the 
>actual receiver characteristics you need, >down to multipath rejection, 
>selectivity and sensitivity and the like, and issue a RFP.  You play them; 
>don't  let
>them play you.

That RFP is a joke. NAB & MSTV are in no position to buy and re-sell large 
quantities those receivers, assuming anyone even responded to the RFP or that 
the technical requirements can be met at a reasonable cost, or even at an 
unreasonable cost. I can write an RFP that spells out my requirements for an 
interstellar spacecraft with warp drive engines, but I'd be a fool to think 
anyone would give me a serious response. 

>Or, design and stich together your own system from the ic of others and become 
>a fabless fab.

Most companies that are actually in the IC business and highly capitalized have 
given up on that idea for ATSC DTT. Good luck to any newcomers.

>To me, switching modulation just won't do much.  Craig's boogeymen will still 
>dominate the content marketplace.  

This is one of the most insightful things you've ever written here John. I 
completely agree that switching modulation will not, by itself, make much 
difference. Craig's boogeymen and the distorted marketplace for distribution 
are much more important factors. But a robust wireless delivery system with 
affordable, reliable, ubiquitous receivers is a prerequisite to the success of 
any business model for DTT. We don't even have THAT yet. 

>More than a decade ago, George Gilder predicted that terrestrial would largely 
>be used by phone companies within 20 >years, and TV would be delivered 
>exclusively by cable and satellite. I doubted the prediction then, but it gets
>harder and harder each year to make the case.

Seems like he was a modern-day Nostradamus.

>Broadcasting is dying.

And broadcasters are allowing it to die. Because broadcasters as middlemen in 
the content delivery business are NOT dying. They're doing just fine, relying 
on others to deliver their programming to their viewers.

-- Frank

P.S. -- My apologies for my earlier "closet lawyer" comment. I didn't realize 
you were an actual lawyer.
 
 
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