[opendtv] Re: Will Femtocells Save LTE?

  • From: "Mark A. Aitken" <maitken@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 27 Apr 2011 17:00:14 -0400

40% of AT&T data traffic (this was as of Dec, 2010) was consumed by 3% of their iPhone users. Data is consumed unknowingly. Ralph de la Vega, who runs the wireless and consumer arms of the company, told investors... “What we actually found out is customers didn’t know how they were using data,” he told the Wall Street Journal. “But once you alerted them to it, they actually reduce their consumption significantly.” I reckon this as similar to folks at a buffet "eat all you want for one low price". Ever wonder why obesity is a problem in the US???

1/2 half of the traffic was...get this...streaming audio! What happened to radio? (I know, choose...don't go there). This is no different (in practice) that people 'getting a clue', like the folks who try to email 100MB files and then wonder "Why didn't that get to Aunt Ruth?"

Has anyone got an education campaign lined up? Or is it just a matter of tightening the belt and charging for what you use??? It's all about consumption...be it data or be it food!

Mark

On 4/27/2011 4:38 PM, Manfredi, Albert E wrote:
Craig Birkmaier wrote:

Yes, I understand that femtocells use the 3G radio today. But you
are the one who did not understand. So once again...

Voice traffic is not the major problem,
You don't understand, Craig. No one focused on voice. Why do you even mention voice? The bandwidth crunch is clearly videos and graphics to smartphones, not voice. So?

The underlying philosophy is the same - move the mobile traffic to a
wired network when possible.
All cell traffic comes from a wired network. Or at the very least, in some cases, fixed microwave links. That's how cell telephony scales. That's the whole point of cellular. You are again making a distinction when there is no difference.

Yes Bert. You are ignoring the point. Smartphones ALREADY use WiFi
And they will continue to. The best way to fix the problem is to leverage as much as possible on a network that has no immediate bandwidth obstacles. Whether it's WiFi or whether it's femtocells, or a combination.

EXACTLY, but only in areas where their low power levels exceed the
levels of the signals from the cell towers.
Come now. That's circular reasoning. The size of cells is always a variable the cellcos design to. They can deploy femtocells wherever they want, and of course the power of the adjacent cell towers becomes a factor. Even at the very start of the femtocells movement, knowledgeable people were making the case that femtocells were not JUST for individual households or businesses.

You can only push spectral re-use so far. At some point you need more
frequencies to handle more traffic.
Let's put it this way. Increased spectrum reuse, for two-way comms, will go a LOT further to solve the problem than a mere four additional LTE bands. And those mere four LTE bands will gut FOTA TV in a big way.

Bert

 
 
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