[SKRIVA] Världens sensationellaste pressrelease?

From: Ahrvid Engholm <ahrvid@xxxxxxxxxxx>
To: <skriva@xxxxxxxxxxxxx>
Date: Wed, 19 Jan 2011 03:39:32 +0100

Hittade på nätet. Döm själva om ni anser detta vara Världens Sensationellaste 
Pressrelease... --AE

PR Professional Distributes Groundbreaking Press Release

CHICAGO, Jan. 11, 2011 /PRNewswire/ -- Mitch Delaplane of PitchPoint Public 
Relations has issued the most amazing press release ever written. While 
hundreds of press releases are distributed daily, Delaplane feels this 
particular release will go down in history as the most amazing press release 
that has ever been written.
"I've been in the business for over ten years and have to say, I'm speechless," 
claims Delaplane. "The title alone grabs you and demands that it be read. Then 
there's this quote that completely takes things to an entirely new level. I'm 
proud of this press release. In fact, I think it is [really] amazing."
Typically reserved for company news announcements and other public relations 
communications, the press release has long been the favored default for 
informing media about exciting, groundbreaking news. Then this news release 
comes along and changes everything people thought they knew about press 
releases.
"I'm quoting myself again because the first quote didn't do it justice," says 
Delaplane. "If you're still reading this news release, then you know what I'm 
talking about when I say it's something special. In fact, it's 483 words of 
pure awesomeness. When it crosses the wires, I believe history will have been 
made."
The science behind this Earth-shattering news release lies in its simplicity – 
no science, just pure old press release craftsmanship. It started with an 
incredible brainstorming session that asked a very simple question: "what makes 
a press release amazing?" Elaborate notes from that brainstorm were then 
formulated into mesmerizing sentences, paragraphs and pages...all expertly 
designed to make you pause and reflect at the brilliance of this press release.
Every single word of this news release was track changed, stetted, then track 
changed again to its original draft. Upon final approval, it was spell checked, 
fact checked and printed for posterity. The result is a two-page, 1.5-spaced 
news release that is like no other news release in existence.
According to PitchPoint Public Relations you have just read the most amazing 
press release ever written. If you agree, tell Mitch at xxx@xxxxxxx or follow 
him on Twitter at Xxx.
If you disagree, issue your own press release and prepare for war.

--
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IQ-HJÄLP! (DN NoN 00.02.07)
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Fuglesang: "stor förnöjelse...jättebra historier i mycket sannolik 
framtidsmiljö"!                                          -----
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[SKRIVA] Världens sensationellaste pressrelease?

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