http://blog.serotek.com Industry Standard SMAs No Longer Standard MINNEAPOLIS, Minn - January 28, 2009 - Serotek Corporation, the leading provider of internet and digital information accessibility software and services, today announced that it will no longer require a fee to upgrade or maintain any software in its product line. Software companies traditional have charged fees under a contract, commonly known as a Software Maintenance Agreement (SMA), to upgrade to newer versions of their software packages. Serotek will continue to provide regular upgrades and software improvements but will offer them free of charge to all Serotek customers. The announcement was formally made today at the Assistive Technology Industry Association (ATIA) annual conference in Orlando, Florida, with the company's "RIP SMA" campaign. The first such offering of its kind, the news was met with great user enthusiasm. "True to our belief that accessibility is right, not a privilege, we are excited to lead the industry in pronouncing SMAs are dead." said Mike Calvo, CEO, Serotek Corporation, "Users of our System Access product line can now enjoy one price, one time, forever. And we encourage the industry to follow suit." Reactions to this news can be found on the company's podcast, Serotalk, which is being broadcast live from the conference's Internet Café, which is being sponsored by the Serotek Corporation. Those unable to attend the conference can listen to the Serotalk podcast by going to www.serotalk.com. Ciaran Ferry Web & e-Services, ESB ICT Group, 27 Lower Fitzwilliam St, Dublin 2, Ireland. Tel: +353-1-(70)27945 Email: Ciaran.Ferry@xxxxxx Web: http://www.esb.ie Please consider the Environment before printing this email. An timpeallacht? - Smaoinigh air sula bpriontáileann tú an r-phost seo. * ** *** ** * ** *** ** * ** *** ** * This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. Tá an t-eolas sa ríomhphost seo agus in aon chomhad a ghabhann leis rúnda agus ceaptha le haghaidh úsáide an té nó an aonáin ar seoladh chuige iad agus na húsáide sin amháin. Any views or opinions presented are solely those of the author, and do not necessarily represent those of ESB. Is tuairimí nó dearcthaí an údair amháin aon tuairimí nó dearcthaí ann, agus ní gá gurb ionann iad agus tuairimí nó dearcthaí BSL. If you have received this email in error please notify the sender. Má bhfuair tú an ríomhphost seo trí earráid, ar mhiste leat é sin a chur in iúl don seoltóir. Although ESB scans e-mail and attachments for viruses, it does not guarantee that either are virus-free and accepts no liability for any damage sustained as a result of viruses. Scanann BSL ríomhphoist agus ceangaltáin le haghaidh víreas, ach ní ráthaíonn sé go bhfuil ceachtar díobh saor ó víreas agus ní glacann dliteanas ar bith as aon damáiste de dhroim víreas. Company Registration Information: http://www.esb.ie/companies Eolas Cláraithe an Chomhlachta: http://www.esb.ie/companies * ** *** ** * ** *** ** * ** *** ** *