Whistleblower: Trump Data Firm Raided 50 Million Facebook Profiles
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Facebook has suspended the data analytics firm Cambridge Analytica over a
massive data breach that allegedly targeted millions of U.S. voters.
A whistleblower charges that the Trump campaign-linked firm reaped
information from the profiles of 50 million unsuspecting American Facebook
users and built a software program to feed them personalized political
advertising during the 2016 election campaign.
The Trump campaign on Saturday denied using the firm's data, The Associated
Press reports. "The campaign used the RNC for its voter data and not
Cambridge Analytica," the campaign said in a statement. "Using the RNC data
was one of the best choices the campaign made. Any claims that voter data
were used from another source to support the victory in 2016 are false."
But The Observer reports:
"
Christopher Wylie, who worked with a Cambridge University academic to obtain
the data, told the Observer: "We exploited Facebook to harvest millions of
people's profiles. And built models to exploit what we knew about them and
target their inner demons. That was the basis the entire company was built
on."
Documents seen by the Observer, and confirmed by a Facebook statement, show
that by late 2015 the company had found out that information had been
harvested on an unprecedented scale. However, at the time it failed to alert
users and took only limited steps to recover and secure the private
information of more than 50 million individuals.
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The New York Times has the inside story:
"
As the upstart voter-profiling company Cambridge Analytica prepared to wade
into the 2014 American midterm elections, it had a problem.
The firm had secured a $15 million investment from Robert Mercer, the
wealthy Republican donor, and wooed his political adviser, Stephen K.
Bannon, with the promise of tools that could identify the personalities of
American voters and influence their behavior. But it did not have the data
to make its new products work.
So the firm harvested private information from the Facebook profiles of more
than 50 million users without their permission, according to former
Cambridge employees, associates and documents, making it one of the largest
data leaks in the social network's history. The breach allowed the company
to exploit the private social media activity of a huge swath of the American
electorate, developing techniques that underpinned its work on President
Trump's campaign in 2016.
In December, special counsel Robert Mueller, who is investigating Russia's
role in the 2016 election, asked Cambridge Analytica to turn over documents
concerning the campaign.
The Associated Press adds: "Britain's information commissioner is
investigating whether Facebook data was "illegally acquired and used."
-Posted by Gregory Glover
Gregory Glover / Truthdig Staff