[etni] Fw: Unit on Marketing
- From: "Ask" <ask@xxxxxxxx>
- To: <etni@xxxxxxxxxxxxx>
- Date: Wed, 11 Jan 2006 22:04:26 +0200
----- Original Message -----
From: "Tom Balazs" - <etnimail@xxxxxxxxxx>
Subject: Unit on Marketing
Hi,
Not long ago I came across an excellent unit which discussed marketing.
I think the book was published by Eric Cohen Books, maybe a 9th grade
book. It had a nice section that listed and showed examples of different
marketing techniques. I think some were:
- guilt - your mother is waiting for your call
- sex - pretty girl advertising toothpaste
- famous person - if X used our product then you should too
If you recognize this material please tell me what book it's in.
Thanks,
Tom
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