[opendtv] Re: 20040712 Mark's Monday Memo
- From: "Lee Wood" <LWood@xxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 13 Jul 2004 14:51:44 -0700
Okay, 11.7-million (10.52%) of TV Households do not subscribe to some
sort of MVPD.
I can't speak for other DMAs, but in the Portland DMA 60% of the cable
homes are directly fed by either fiber or microwave from my station.
That leaves 40% of cable viewers who are getting their local stations
from an off-air pickup. That would mean that something like
28.4-million cable households receive their local stations via cable
from an off-air signal.
The last figure I've seen has 60% of DBS subscribers signing up for
Local-into-Local. That leaves 9.1-million homes relying on antennas for
the local stations.
SMATV systems, by definition, rely on off-air reception to feed their
systems. That adds another 1.1-million TVHHs.
C-Band satellite does not carry local stations. That adds another
388-thousand off-air viewers.
MMDS systems rarely provide local stations as an 'in-band' service
relying mostly on an accompanying off-air antenna for local stations.
That adds another 194-thousand off-air viewers.
So, we have a rough total of 39.2-million households who rely on off-air
reception or 36.1% of all TV households.
There are roughly 350-million TVs in service in the universe of
108.7-million TV households. That averages out to 3.2 TV sets per TV
household. =20
In MVPD households not all sets are always connected to the MVPD source
(hopefully the current FCC effort will fully determine the exact number)
and estimates range from 30-40% of TV sets are not connected to an MVPD.
That could be as many as 124-million, or as few as 93-million MVPD
household TVs that rely on an antenna for reception.
Of course, in non-MVPD households all of the TVs rely on an antenna, so
all of those 37.4-million sets rely on off-air reception.
This means that some where between 130-million (37%) and 161-million
(46%) of all TVs in use rely on off-air reception to receive their local
stations.
Not at all an insignificant figure. =20
And don't forget that according to the US Census there are more
households with TVs in use than either telephones or in-door toilets.
> -----Original Message-----
> From: Bob Miller [mailto:bob@xxxxxxxxxx]
> Sent: Monday, July 12, 2004 7:39 PM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: 20040712 Mark's Monday Memo
>=20
>=20
> Sorry,
>=20
> Trying to be brief.
> The list of % refer to the 97 million households that make up
> the MVPD universe but there are 108.4 million Nielsen=20
> households in total.
>=20
> (MVPD) universe (97 million households out of Nielsen's 108.4
> million TV households) as of April as follows:
> - 73.3% - Cable
> - 23.5% - DBS satellite
> - 1.1% - Satellite master-antenna TV (SMATV)
> - 0.4% - C-band satellite
> - 0.2% - Multichannel multipoint distribution=20
> service (MMDS)
> - 1.4% - Other:
>=20
>=20
>=20
> John Golitsis wrote:
>=20
> >OK, you've lost me. What 97? What 108.4? What am I not
> understanding
> >here? Mark's figures added up equal 99.9%, so what's left?
> Wouldn't
> >OTA be in the 1.4% number?
> >
> >----- Original Message -----
> >From: "Bob Miller" <bob@xxxxxxxxxx>
> >To: <opendtv@xxxxxxxxxxxxx>
> >Sent: Monday, July 12, 2004 9:33 PM
> >Subject: [opendtv] Re: 20040712 Mark's Monday Memo
> >
> >
> > =20
> >
> >>One more time. 97/108.4=3D89.48 leaving 10.52%.
> >>
> >>Bob Miller wrote:
> >>
> >> =20
> >>
> >>>Oops that should be 97/108.4=3D10.52% of households that
> still rely on
> >>>OTA not 11.4%, sorry.
> >>>
> >>>And the final should be 2.35% who still rely on OTA as of
> those April
> >>>figures from NCTA.
> >>>
> >>>John Golitsis wrote:
> >>>
> >>>
> >>>
> >>> =20
> >>>
> >>>>Huh?
> >>>>
> >>>>----- Original Message -----
> >>>>From: "Bob Miller" <bob@xxxxxxxxxx>
> >>>>
> >>>> =20
> >>>>
> >>>>>Mark Schubin wrote:
> >>>>>
> >>>>> =20
> >>>>>
> >>>>>> - 73.3% - Cable
> >>>>>> - 23.5% - DBS satellite
> >>>>>> - 1.1% - Satellite master-antenna TV (SMATV)
> >>>>>> - 0.4% - C-band satellite
> >>>>>> - 0.2% - Multichannel multipoint
> distribution service
> >>>>>> - 1.4% - Other:
> >>>>>><http://www.ncta.com/pdf_files/Overview.pdf>
> >>>>>>
> >>>>>>
> >>>>>> =20
> >>>>>>
> >>>>>Which leave 11.4% who rely on OTA TV/DTV.
> >>>>>
> >>>>> =20
> >>>>>
> >
> >=20
> >=20
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> >
> > =20
> >
>=20
> =20
> =20
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