[opendtv] Re: 20040712 Mark's Monday Memo
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 16 Jul 2004 10:06:53 -0400
Frank Eory wrote:
> I suspect that the FCC, in seeking data on "households that
> rely on OTA" did not mean to include MVPD subscribers whose
> service provider happens to get signals from a VHF/UHF
> antenna as well as or instead of from fiber, microwave or a
> satellite antenna. The point of the exercise is presumably to
> find out how many households and how many individual TV sets
> will be disenfranchised -- or will require ATSC STBs -- when
> NTSC is shut off. MVPD subscribers are by definition not
> disenfranchised, but some of their bedroom sets might be.
All of the above, Frank. The FCC is trying to figure out the
complete impact of NTSC shutoff. Here is the text of what they
are asking (DA-04-210):
------------------------------------
Over-the-Air Television Viewers
We seek quantitative data on consumers who watch over-the-air
broadcast television, including:
(1) The number of households that rely solely on over-the-air
broadcasting ("over-the-air households") for their television
service;
(2) The number of households that subscribe to a multi-channel
video service provider ("MVPD") and have one or more television
sets that rely on over-the-air broadcast service;
(3) The number of analog-only television sets in use by the
households identified in (1) and (2), above;
(4) The number of digital television receivers in use in the
households identified in (1) and (2), above, that are capable
of receiving over-the-air digital broadcast television signals;
(5) The demographic characteristics of over-the-air households,
including age, race or ethnicity, and education and income levels;
(6) The geographic characteristics of over-the-air households,
including urban/rural and regional disparities;
(7) Data on why over-the-air households do not subscribe to an
MVPD service, including specific data on: (a) the number of
over-the-air households that would like to subscribe but cannot
afford it, (b) the number of over-the-air households that could
afford to subscribe to an MVPD service but choose not to, and
(c) the number of over-the-air households that would like to
subscribe and could afford it but their MVPD service of choice
is not available in their community (e.g., no cable system or
no satellite provider with local-into-local service).
--------------------------------------
I agree that it would take almost a house to house survey to
arrive at an accurate figure. But it's also possible that
the figure would change anyway if broadcasters put together
a compelling FTA DTT package.
Bert
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