[opendtv] Re: 20060207 Mark's (almost) Monday Memo
- From: Bob Miller <bob@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 07 Feb 2006 23:01:31 -0500
Mark Schubin wrote:
>
> - Parts of Italy are to go "all-digital" next month according to this
> Italian web site:
><http://www.dgtvi.net/stat/Aree_All_Digital/Page1.html>
>
> - Here are Screen Digest's year-end DTT figures:
> - UK - 6.5M
> - France - 1.1M
> - Germany - 1.6M
> - Italy - 3.3M
> - Spain - 0.7M
> - Sweden - 0.5M
> - Netherlands - 0.2M
><http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=1452>
>
>
Not so much end of year figures as "forecast". Real numbers are more like
UK had 10 million or more receivers sold at the end of 2005 with 5.8
million households who SOLELY relied on FREEVIEW. If you apply the
percentage of household figure to the 10 million receivers you can
safely say that about 580,000 new households were added to the SOLELY
figure making it 6,380,000 and who knows how many other households have
FREEVIEW receivers and cable or satellite but it a lot. A lot more than
the 6.5 million they forecast as OTA households. After you subtract out
the household that SOLELY rely on OTA and also have more than one
receiver you only have satellite and cable households left.
So what percentage of 4.2 million receivers are multiples in OTA ONLY UK
households? The rest are in satellite and cable households and should be
counted in the number of OTA households. Most likely around three
million. Then of course you have to subtract out the number of satellite
and cable homes who have multiple OTA receivers. Say we end up with at
least 2 million more OTA households or 8.5 million instead of 6.5 million.
1.73 million for France not 1.1 million at the end of 2005 with 3
million estimated for 2006 (I expect 4.5 million)
Spain 850,000 not 700,000.
Sweden and the Netherlands correct.
Bob Miller
>
>
>
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