[opendtv] Re: A TV business model
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 07 Jan 2006 20:21:40 -0500
You seem to be equating broadcasters with content creators. I work on
an awful lot of broadcast programming, but only a handful of the shows I
work on are produced by broadcasters (and then usually by public
broadcasters). I think you could possibly find a situation where a show
being aired on Fox is shot on a CBS stage for a branch of NBC, or, more
likely, a non-broadcaster-affiliated content creator. In the recent
flurry of announcements of downloads of broadcast programming, one of
the major sources that kept popping up was Warner Bros., a non-broadcaster.
Also, from what I've read of the economics of TV programming, first runs
on networks don't break even, but they provide the promotion needed for
syndication, which is where the content creators get their money.
TTFN,
Mark
Albert Manfredi wrote:
>Here's one possible model for first-run TV shows that might
>do what makes sense.
>
>For ad-supported material, the ad revenues go directly to
>the content creators. And it's based on total viewership.
>
>The content creators decide how to distribute this material.
>They use any combination of their own OTA facilities
>
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