[opendtv] Re: A TV business model
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 07 Jan 2006 21:55:55 -0500
Why is WB a non-broadcaster? There are WB channels all over the place
and I like watching Smallville. Or do they just not have any O&O
stations or something?
- Tom
Mark Schubin wrote:
> You seem to be equating broadcasters with content creators. I work on
> an awful lot of broadcast programming, but only a handful of the shows I
> work on are produced by broadcasters (and then usually by public
> broadcasters). I think you could possibly find a situation where a show
> being aired on Fox is shot on a CBS stage for a branch of NBC, or, more
> likely, a non-broadcaster-affiliated content creator. In the recent
> flurry of announcements of downloads of broadcast programming, one of
> the major sources that kept popping up was Warner Bros., a non-broadcaster.
>
> Also, from what I've read of the economics of TV programming, first runs
> on networks don't break even, but they provide the promotion needed for
> syndication, which is where the content creators get their money.
>
> TTFN,
> Mark
>
>
> Albert Manfredi wrote:
>
>
>>Here's one possible model for first-run TV shows that might
>>do what makes sense.
>>
>>For ad-supported material, the ad revenues go directly to
>>the content creators. And it's based on total viewership.
>>
>>The content creators decide how to distribute this material.
>>They use any combination of their own OTA facilities
>>
>
>
>
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