[opendtv] Re: ATI equivalent to 5th gen LG?
- From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 9 Dec 2004 12:08:34 -0800
ATI Technologies Inc. said Wednesday
> (Dec. 8) that several of its digital television (DTV)
> receiver chips meet the performance guidelines established
> by the Advanced Television Systems Committee in June for
> high-definition digital television broadcasts.
>
> Following the test procedure recommended by the ATSC,
> executives at ATI (Toronto), a supplier of graphics chips
> and boards for computing and consumer electronics,
> demonstrated the performance of the company's Theater 310
> and 313 chips in a digital TV setup. The ATSC guidelines
> establish performance parameters for receiver sensitivity, etc
This announcement could be taken by some to imply that by manufacturing
"several" of their new digital receiver chips to be compliant with the
recently published voluntary ATSC DTV receiver standard, that ATI has
constructed a receiver with excellent all round performance. The fact is
that the ATSC specification should be recognized as a minimum suggested
construction standard and one which will likely perform well in good to
moderate RF conditions. My guess would be that such a receiver would likely
fall somewhere between 3rd/4th generation performance but I would clearly
like to see it tested under 5th Gen test conditions to eliminate such guess
work on my part.
> Swinimer conceded that the voluntary nature of the ATSC
> guidelines and the fact that consumers are not in a
> position to objectively evaluate HDTV performance could
> complicate purchasing of HDTV sets, which remain costly.
> Some type of label stating the set meets specified
> performance criteria could help but so far does not exist,
> Swinimer said.
The ATI spokesperson suggests that all DTV product are not necessarily
created equal and that consumers will have no tool available with which to
make an informed purchase unless such product requires labeling stating
that it meets the ATSC minimum standard. During last years FCC request for
industry comment to address ATSC reception issues, several broadcast
companies filed suggestions that such a receiver standard should be
developed, and it was, and also that such DTV receiver product be labeled to
state it's compliance. However, such a labeling requirement was roundly
rejected by CE manufacturers - perhaps they will reconsider?
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: