Always good to get recent descriptions of these trend lines. This article
claims the split overall, now, is 69-31 percent (as opposed to 76-24 for the
US, in an undated article I posted recently), favoring live, and 50-50 for
those under 25.
Bert
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http://www.avclub.com/article/live-tv-old-people-study-shows-221742
Live TV is still for old people, study shows
By William Hughes
Jul 2, 2015 *6:34 PM
In breaking news hot out of the Things You Already Knew Department, the U.K.'s
Office Of Communications has released a study showing that British consumers
under the age of 25 do only half of their television viewing in the form of
live TV broadcasts. The rest, unsurprisingly, is done via streaming services,
mobile phones, web-connected geegaws, and other technological hoozits mature
folk barely understand. (The study showed that 69 percent of viewing across all
U.K. demographics is still done live, presumably while older viewers sit stock
still in their Easter bonnets, waiting for their old-timey photos to be done.)
If that wasn't enough to make non-millennials in the audience shake their
heads-or maybe just look back nostalgically on the news reports that have been
saying the same thing over and over again for more than half a decade-the Ofcom
report also claims that TV news broadcasts have been among the hardest hit by
the transition. Broadcast news ratings among 16-to-34-year-olds have dropped 26
percent since 2008. The youth have apparently been supplementing their meager
TV news viewing (39 minutes per week, on average) with various online sources,
with many of them declaring the internet the most useful news source available.
Large portions of respondents cited Facebook ("All the news on tomorrow's
racist uncles...today!") and Twitter ("The most nuanced, thoughtful
conversation that could fit on a fortune cookie fortune!") as their primary
sources for information about the world.
The study also lauded online news outlets like Vice Media as a major source for
younger people interested in world events. The Office Of Communications
specifically cited Vice's coverage of events like the Syria crisis and the war
in the Ukraine as areas in which online media has been competitive with more
traditional broadcast journalism. That'll presumably come as some comfort to
members of older generations, even as they're forced to grimace and invite
their smartass grandkids over to show them how to get Bowie's "Oh! You Pretty
Things" onto their phone, so they can listen to it while shaking their fists at
teens walking past their sacrosanct lawns.
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