At 10:51 AM -0700 5/2/04, Kon Wilms wrote: > >Now imagine a digital broadcast system that is able to deliver >customized & personalized advertising messages to specific >neighborhoods (zoning), specific demographic targets, even specific >IP addresses. > >I believe we call that SPAM and/or POPUP ADS. I have a tool for both of >those, and it isn't my DVR. > No Kon... We don't call it any of those things. As the article said. Advertisers are going to move their money where they get more bang for the buck. Many of the the things discussed in the story - like the Visible World technology - are simply refinements of the existing Broadcast TV advertising model; the major difference is tht the ads are generated to better match your demographics. many of the other concepts discussed are a trade-off that most viewers may think to be a huge improvement over the current advertiser supported system. That is, if the distributor needs to generate 50 cents per hour for each pair of eyeballs to cover the cost of the content and their overhead/profits, thhere are several ways to do it. Run 15 or more minutes per hour of unfocused "shotgun ads." Run one or two targeted ads for which they are paid 50 cents for YOUR eyeballs, then let you watch the content without interruption. Most people do not get upset by focused messaged for things they want. They are upset by what you are calling spam. The winners will figure out how to create a new permission based "compact" between the viewer, the advertiser and the content creators/distributors. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.