[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 2 May 2004 15:24:08 -0400
At 11:15 AM -0700 5/2/04, Kon Wilms wrote:
> >Backhaul.
>>Read it again:
>
>I'm sorry but which part of this quote do you not understand? -
>
>"GE American Communications (GE Americom) announced today that
>California-based Geocast Network Systems, Inc. (Geocast) will be
>distributing its new rich-media program service that delivers high-quality
>audio-visual and interactive content to the PC desktop via the GE-4
>satellite."
The part about the location of the receiver. The satellite receivers
WERE NOT being sold to the consumers of the Geocast service. They
were being installed in the stations that would deliver the Geocast
service to the consumer via their DTV spectrum. As I said, backhaul.
>
>Didn't they also change business models once or twice in mid-stride? That is
>a killer too. Oh yeah, plus ofcourse the CONTENT wasn't there.
They did explore a satellite delivered data broadcast service near
the end, but it was not viable as a stand alone product. Integrated
with a multi-channel DBS service it might fly...
We will find out soon, since both Dish and DirecTV are going to start
delivering data broadcast to their next generation PVR platforms.
>
>>Apples and oranges. Geocast was not representing its business model
>as competition for broadband. Perhaps this is where you are getting
>confused. These service are complementary, not mutually exclusive.
>
>Nope. Everyone in the datacast industry will agree one one thing - high
>speed killed it. If you want to fight that concept then you are a voice in
>the wilderness - don't know how else to put it to you.
We disagree. I never heard this excuse from any of the players. In
fact, just the opposite. It was broadband that brought the Internet
to it's knees, as more and more people tried to suck up the same
bits. This actually PROVED the validity of my concept.
>Um, your quote listed Electronic Arts. Maybe you need to check what they
>make.
Sorry, My quote never mention them or gaming.
>
>>And by the way, many school districts are using broadcast
>technologies to do this today.
>
>They are not in the large percentage. Most schools use the benefit of DVD
>roms to distribute content. Heck, they aren't producing content and
>courseware at such a rate that they need to datacast it.
You are incorrect. Many schools use the ITFS spectrum for exactly
this purpose. But the government has been trying to take it back to
meet the high demand for emergency services spectrum.
>
>You should run that by these people. I'm sure you would have the door
>slammed in your face faster than you can get half of that techno-babble
>across to them.
I have, and they opened the door to talk more. But the issue is moot,
since they can't get access to the spectrum.
> >Yes, I said an e-mail. But not in the traditional sense. If every
>receiver has a distinct IP address, and you give that address to
>someone, they can send you a message via a one-way data broadcast
>
>Yeah that's targeting. An IP address isn't used, rather a unique receiver ID
>is. IP addresses can be changed and duplicated, you know.
Semantics. Every NIC has a unique hardware address in the IP reserved space.
>Sorry, no demand. We have a system that does that. It was demo'd at NAB in
>1998/1999/2000. 'Wow that's cool' - but other than that no interest.
>Changing distribution systems is a logistical nightmare - on and most
>important - it MAY mean that some employees would be out of a job. And that
>doesn't go down well.
Wrong show...
Not that it matters. You need spectrum to do it.
Regards
Craig
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