[opendtv] Re: Apple TV: Eddy Cue on streaming video and TV channels - Nov. 6, 2015

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 9 Nov 2015 02:44:12 +0000

Craig Birkmaier wrote:

You could argue that they are making some of their new shows available
within days of the original broadcast (almost immediately for some
paid OTT services), and you would be correct. They have learned that
catch-up services help to increase ratings,

I very much doubt that the congloms believe their Internet streams are only
being used for catch-up service, Craig. The congloms are not blind to the
statistics about how people watch TV. And proof positive of this is how the ad
quantity has been increasing in their FOTI streams. I've received several
questionnaires from these congloms, while watching a show. They are smart
enough to ask exactly that question. Is this how you always watch? Or are you
just playing catch-up?

We've been over this. Delaying until after midnight is hardly a long delay, for
anyone interested in on-demand. And all the congloms have to do is say so, and
their content can be made available immediately online. You simply cannot
pretend that there's some insurmountable obstacle for conglom content to be
made available online without a delay.

What has NOT happened is the ability to watch a huge portion of the
most popular content currently behind pay walls, for free over the
Internet.

Why this old canard again, Craig? What are you even arguing here?

I see what they offer, under what terms, and I decide, Craig.
Some of these guys offer content FOTI, some do not. I decide.
Why do I need to belabor the obvious?

Because you refuse to pay, except for two day shipping from Amazon
that also provides access to some content. And you refuse to see
that the trend is moving toward paying for everything, not more
free content.

The trend is whatever the consumer is willing to buy. The trend is away from
legacy MVPD schemes, and to a mix of FOTA, FOTI, and pay Internet. The congloms
follow the same statistics we see, and they are clearly acting accordingly.

No, the first episode will air on CBS (free) then to see the
rest you must subscribe to All Access.

No, Craig.

http://www.tvtechnology.com/news/0002/new-star-trek-television-series-coming-in-2017/277338

"The new series will blast off with a special preview broadcast on the CBS
Television Network. The premiere episode **and all subsequent first-run
episodes** will then be available exclusively in the United States on CBS All
Access, the Network's digital subscription video on demand and live streaming
service. The next chapter of the 'Star Trek' franchise will also be distributed
concurrently for television and multiple platforms around the world by CBS
Studios International."

So, in the US only, the first-run episodes will only be available on CBS All
Access, but this does not say that all episodes will only ever be made
available that way.

Thanks for admitting the obvious. You tolerate the delays for
some content to watch it free, and you choose not to pay for
stuff that may be delayed for years before it is offered FOTI.

And I refuse to hit my head against a wall and then complain that it hurts,
which you insist on doing.

The boxes have nothing to do with it as the Cue interview
explained.

Again, not quite, Craig.

http://money.cnn.com/2015/11/06/media/apple-tv-future-eddy-cue-interview/index.html

"First I brought up the cable TV status quo. Right now 'cable' as we know it
consists of three parts: a bundle of channels, a set top box that delivers
those channels to your TV screen, and an often-derided customer service
experience.

"These parts are sold together, but companies like Apple, Google and Roku are
starting to break them apart. Compared with the clunkiness of the set top box,
Cue calls Apple TV is a 'much better experience for consuming content.'"

It sounds to me like "Apple, Google, and Roku" are instrumental in breaking
things apart, even though the congloms have been making their content available
over the Internet for over a decade, well before any of these limited boxes
even existed.

As much as you like going around in circles, examples like CBS All Access, HBO
Now, Sling TV, and before long ESPN online direct, have been and will be
participating in this "breaking apart," without depending on any one
limited-use box. The article didn't even bother to mention that.

And the article goes on:

"But more and more programming is available outside the cable bundle, like HBO,
which now offers standalone subscriptions via the Internet. The end goal for
Apple, Cue said, is to remove any need for a traditional set top box at all."

So I think you have missed a lot of what this article is saying. It is making
these limited-use boxes the centerpiece, even though the content owners are
hardly doing that.

Bert



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