[opendtv] Re: Bundling and competition

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 10 Sep 2013 20:32:51 +0000

Craig Birkmaier wrote:

> This is the classic definition of an oligopoly (via Wikipedia):

The point is only that some businesses (water, sewer, power distribution) 
cannot compete adequately. I don't care if you call it oligopoly. The only 
important point is, they get heavily regulated when competition is physically 
impractical. In this case, the cabled MVPDs fit that description, but not 
nearly as much, the owners of content on these MVPDs (and Internet and OTA).

>> As you know, everything I watch is a la carte, so obviously, the
>> situation is not so dire.

> And some people choose to be vegetarians.

You're getting warmer. If enough people choose to be vegetarians, then the 
price of beef will go down. If everyone must have steak for breakfast, lunch, 
and dinner, then the price of beef will rise. Even if there's competition among 
beef growers, the inflexiblility in demand will allow them to set prices 
higher, because no one will do without.

MVPDs came about because they could offer way more choice than analog OTA. Once 
people became totally dependent on that umbillical, even for channels that are 
available OTA, it's really obvious, Craig, that the MVPDs could pretty much do 
whatever they wanted to the price. Then they move sports to the umbillical, and 
that becomes even more true. And sure, as long as the addicts pay a hefty fee 
for the cable medium, the most valuable content owners on that cable, the TV 
networks, will want their extra pound of flesh. Totally predictable.

> You continue to ignore the fact that you cannot access some content
> at all, and are willing to wait for other content...

That's disingenuous, Craig. If you watch content on demand, you very likely 
wouldn't be watching it exactly at the same time that it airs as a broadcast. 
Aside from Fox, the other networks put their stuff on their web site a few 
short hours after it aired as a broadcast. Hardly a case of "willing to wait." 
If I have to watch it live, like news, I just watch OTA. And yes, some content 
isn't available. That's when you choose an alternative.

> "Person of Interest" aired on FOTA CBS stations.

But not on their web site. So instead of using the PVR or subscribing to an 
MVPD, I choose an alternative. There are tons of alternatives, Craig, but you 
have to be slightly flexible. When CBS decides to put that show on their web 
site again, I'll watch it. It's that simple.

The bottom line is that it's not the FCC or Congress that are forcing people to 
ignore the alternatives. It is the consumers themselves that do so, and that's 
obviously because the MVPD prices they moan about are not too high.

Bert

 
 
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