[opendtv] Re: Catch-up TV

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 30 Nov 2015 01:24:58 +0000

Craig Birkmaier wrote:

Apple has a habit of not supporting the standards already in use,
including DRM, to bolster their own walled in ecosystem.

Other than HDMI, what standards exist for DRM?

Again, if you read about the history of the iPlayer, a problem they had
initially was that the only DRM acceptable to the BBC, or others, was the
scheme used in Windows Media Player. Back in 2005. Nothing to do with HDMI,
which occurs downstream of the receiver. I was using RGB analog, in the PC
monitor back then, so HDMI didn't play any part. But the media player did play
a part.

You should have looked closer at the details in the World TV PC
post. You finally were able to prove a point. It tells us that
ABC was the first network to stream full episodes:

"It is also the first network station to provide full episodes viewable from
their website in 2006. In 2007 they began presenting video in HD."

Oh excellent. Thanks, I had missed that. At last. I also found another site:

http://sharetv.com/about

Not a network site, but they began streaming for TV episode catch-up in 2007. I
knew I wasn't that far off. Now the one example I tried, at sharetv, got me to
Hulu, but evidently this site predates the official launch of Hulu. There were
other non-network-affiliated TV sites I tried, back then, and many of them
disappeared after a period of time.

Don't forget that when a conglom makes content available over their
own web sites, they ARE retaining control. So the comment about
retaining control is not the issue here.

Not in the context of the industry in 2007, when they were creating
Hulu. Remember this paragraph from the WSJ article?

"Executives have long resisted efforts by cable operators to offer so-called
on-demand viewing of popular TV shows, worrying that it could cannibalize their
existing businesses by eroding their ability to sell advertising for programs
and reap lucrative profit by selling reruns."

Don't get what you're saying. When the congloms use their own web sites for
catch-up service, they get all the ad revenues from the embedded ads in their
shows. We're not talking about cable operators here. We are talking about using
the neutral broadband pipe. In my case, Verizon ADSL, which has no MVPD TV
distribution ambitions.

As I said before, in the early days, these network sites were fantastic. You
got maybe two or three ad breaks for an entire episode, and each ad break was
exactly 30 seconds long. Obviously, the networks were not making money off this
yet. And as I fully expected, the ad breaks became just as frequent as in the
OTA episodes, although thankfully, they are still not as excruciatingly long as
OTA.

Bert



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