[opendtv] DTV deja vu all over again: A visit via Dr Who's Tardis...
- From: dermot nolan <dermot@xxxxxxxxxxxxxxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 13 Mar 2006 11:36:15 +0100 (CET)
I read the digests on opendtv with wry amusement.
It seems to me that nothing much has changed in the US or Brazil since 2000. In
the US OTA DTV is effectively commercially crippled by 8VSB's shortcomings, the
business model, the lack of a compelling differentiated or low cost content
proposition, the resounding silence of broadcasters, and complete avoidance by
STB vendors of ATSC. The one thing which will upset the apple cart is that the
DVB-H and MediaFLO MDTV services will be launched later this year: that will
put the receivability cat firmly amongst the pigeons in urban USA. And how!
Meantime Brazil continues the six year long l'amour fou with ISDB-T, no doubt
helped by a putative $2 billion campaign sweetener from the DIBEG people
anxious to get ***ANY OTHER COUNTRY THAN JAPAN **** to adopt ISDB-T. There must
however be a real concern that this could turn out to be the DTV-M for Brazil
effectively backfiring as an industrial policy in precisely the same way that
NTSC System M did. A case of DTV deja vu all over again.
It is interesting to note that DTV has really only been a success in the
countries which adopted DVB-T. Now why would that be he said innocently as he
stepped back into Dr Who's Tardis borrowed for this visit to opendtv.
Kind Regards,
Dermot Nolan
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