[opendtv] Re: DVB PR - UNSURPASSED VENDOR SUPPORT & WORLDWIDE ADOPTION CONFIRMS DVB-H AS TOP CHOICE FOR MOBILE TV
- From: Mark Aitken <maitken@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 14 Feb 2006 11:03:46 -0500
Your response also reminds me of another thing (remember that this DVB-H
capability comes almost for free in the larger context of DVB-T...)
As part of a management course many, many moons ago, the instructor was
talking about marketing and competition, and how to "manage" in the best
interest of a company when a truly innovative approach brings
preponderous success. Such a success made possible a printer for a
certain company that was leaps and bounds beyond the competition. So
much so, that even if one "hobbled/hampered" the new product, it would
be the new best in the market at a lower price point. The marketing guys
(successfully) offered the "new" (hampered but still better performing)
product at a price point on par with the current generation, and offered
the real "new" (unhampered and therefor in reality lower cost) product
in a new class of high-speed devices at a much higher cost (and
corresponding profit margin).
If one had DVB-T, are you proposing that one should NOT use DVB-H for
reasons of merely "hampering" performance and service offering?
John Golitsis wrote:
>So others should pay while you get to do it for free. What makes you
>so blessed?
>
>On 14-Feb-06, at 10:12 AM, Mark Aitken wrote:
>
>
>
>> * DVB-H can share spectrum (and investment) with DVB-T using
>> hierarchical modulation and/or statistical multiplexing. It
>>can be
>> implemented without switching off any existing services
>>I think the FCC is stopping us...
>>
>>
>>
>
>
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><> ><> ><> ><> ><> ><> ><>
Regards,
Mark A. Aitken
Director, Advanced Technology
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