[opendtv] Dell's Tempting, Low-Cost, Shiny Toys
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 11 Jan 2009 07:33:15 -0500
Apparently Apple is not the only company whose customers crave shiny toys...
http://www.forbes.com/2009/01/09/dell-adamo-metadata-tech-personal-cx_bc_0109adamo.html?partner=alerts
CES '09
Dell's Tempting, Low-Cost, Shiny Toys
Brian Caulfield, 01.09.09, 03:08 PM EST
Dell wants consumers to buy its Adamo and Mini 9. Could sales
cannibalize notebook sales?
LAS VEGAS--It's a long way to Dell's suite from the action at this
year's Consumer Electronics Show. You've got to travel over the
freeway, past the Gold Coast Casino, with its $1 bowling lanes, all
the way out the Palms, a casino that boasts its own McDonald's.
However Michael Tatelman, Dell's vice president of consumer sales and
marketing, is determined to put Dell (nasdaq: DELL - news - people )
into the thick of things, transforming Dell from a vendor of boring
black boxes for businesses into shiny objects consumers crave.
Article Controls
Friday's announcements include news that:
--AT&T (nyse: T - news - people ) will sell Dell's Inspiron Mini 9
for $99 after a $350 mail-in rebate when customers sign up for a
two-year subscription to AT&T's LaptopConnect service. The netbook
ordinarily sells for $449 without a contract.
--Dell will add a new model, the Mini 10, to its lineup of low-cost
netbooks. The Mini 10 will include a full-sized keyboard, GPS and a
TV tuner.
--Tatelman also introduced Wasabi, a handheld photo printer, and
pledged it would be available "very soon."
--Dell also launched two new laptops, the XPS 16 and 13; a new gaming
rig, the Dell XPS 625; the USB Digital TV Tuner, so users can watch
broadcast television on the Inspiron Mini; a new line of monitors,
the G-Series, that use less than half the power of equivalent
monitors.
Finally, Tatelman offered a "sneak peek" at the first in a new line
of Adamo "luxury" computers in Dell's lineup. A model basically held
up a thin black laptop for a few moments. He offered few details on
Dell's plans for the Adamo brand.
Tatelman declined to offer sales figures for Dell's growing line of
netbooks. He also said it is too early to tell if netbook sales are
cannibalizing sales of full-featured notebooks.
When asked about a delay one customer experienced after ordering a
Mini 9, which is built by a contract manufacturer in Asia rather than
at Dell's factories, Tatelman said it's not a sign that Dell can't
deliver the laptops.
"You can go out and order 50 of them right now," Tatelman said,
adding there haven't been any delays with the Mini 9, launched last
year, although he conceded those ordering personalized models might
have experienced a very short delay early on.
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