[opendtv] Re: AnalysisWhy Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sun, 11 Jan 2009 11:04:39 -0500

At 1:12 PM -0800 1/10/09, Kon Wilms wrote:
On Sat, Jan 10, 2009 at 12:19 PM, John Willkie
<johnwillkie@xxxxxxxxxxxxx> wrote:
 Not a thing would change.  The hackintosh has been around for at least three
 years.

I just love the way it's no longer an argument about hardware. PPC was
faster eh? Sure sure.

I think just about everyone is glad that it is no longer necessary to live in a world where CPU and memory upgrades are tightly coupled to OS upgrades.

Other than for gamers, the MIPs battles are largely over. It is interesting that the new battleground is what you can pack into a mobile/hand held device.

The PowerPC processor was not the problem for Apple. Motorola lost interest and IBM was not willing to keep developing new processors to meet Apple's desires. Apple's decision to move to Intel was pragmatic, as have been the decisions since Jobs returned to move to industry standard interfaces, and to get out of businesses like printers.

But most important, OS-X provided the processor portability to make the shift to Intel possible, which in turn makes it far easier to migrate from a PC to a Mac. OS-X is now running on PowerPC, Intel and ARM processors. The ability to run both OS-X and XP/Vista on the same hardware removed one of the last objections to switching to a Mac.

As I move into the brewing business, the most important application I will use only runs under XP or Vista. Thanks to virtualization, it's just another open application on my MacBook.

You are right that it is no longer an argument about hardware - it's the software stupid!

And Apple is winning that war these days.

Scully really screwed things up by ignoring the importance of games on PCs, as PCs migrated from the office to the home. Jobs is not making that mistake this time as we transition from desktops and laptops to shiny little hand held gadgets. The iPod Touch was one of the biggest hits of the Christmas season - the App store has sent tremors through the gaming industry. The days of $40 and $50 games for proprietary consoles are numbered.

And Apple is going to control the future of these devices by designing its own CPUs, using technologies from ARM and PowerPC.

By the way, Apple may have lost the market share battle with Microsoft in the PC arena, but they largely own the MP3 market and have already passed Windows Mobile in mobile OS market share.

It is doubtful that Apple will open up OS-X from Intel PCs - the current strategy of tightly coupling it to Apple hardware is working very well, allowing Apple to grow Mac market share while maintaining hardware margins that HP and dell can only dream about.

Meanwhile Dell is making shiny new things -netbooks - with razor thin margins.

But I am glad you are happy with the tools you use daily...

Regards
Craig



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