[opendtv] FierceCable: Rumor mill: 'HBO Now' will launch as a $15-a-month a la carte service in April
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 24 Mar 2015 01:52:39 +0000
Only posting this other story because this point evidently needs to be
belabored again and again. The last sentence:
"A standalone service which consumers would purchase directly from HBO, the
streaming product has been met with resistance from pay-TV operators, which
have to date been the exclusive source of HBO access."
With Title II classification, this "met with resistance" would not be possible.
Just about every article we've seen has mentioned this resistance, but a "usual
suspect" feels obliged to insist it doesn't exist.
Bert
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http://www.fiercecable.com/story/rumor-mill-hbo-now-will-launch-15-month-la-carte-service-april/2015-03-04
Rumor mill: 'HBO Now' will launch as a $15-a-month a la carte service in April
March 5, 2015 | By Daniel Frankel
HBO's new a la carte service reportedly will be called "HBO Now," and it will
launch next month, amid the April 12 season premiere of series hit Game of
Thrones, with a $15-a-month price tag.
International Business Times plied these specifics to the rampant outside
speculation surrounding the highly anticipated SVOD service, citing unnamed
inside sources.
According to IBT, Time Warner Inc.-owned HBO is in talks with Apple (NASDAQ:
AAPL) to make the Apple TV streaming device core to its launch plans. Having
been unable to fulfill its ambitious stated goals of launching its own
streaming service, Apple is described in the report as an enthusiastic
potential partner for HBO.
HBO would also rely on other device makers/service providers--Roku, Microsoft
(NASDAQ: MSFT), Sony, Amazon (NASDAQ: AMZN)--to help distribute and promote the
new service.
Time Warner executives say the new service will target the 10 million U.S.
broadband homes that don't have pay-TV subscriptions.
A standalone service which consumers would purchase directly from HBO, the
streaming product has been met with resistance from pay-TV operators, which
have to date been the exclusive source of HBO access.
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