[opendtv] Re: FierceCable: Rumor mill: 'HBO Now' will launch as a $15-a-month a la carte service in April
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 24 Mar 2015 09:19:48 -0400
> On Mar 23, 2015, at 9:52 PM, Manfredi, Albert E
> <albert.e.manfredi@xxxxxxxxxx> wrote:
>
> Only posting this other story because this point evidently needs to be
> belabored again and again. The last sentence:
>
> "A standalone service which consumers would purchase directly from HBO, the
> streaming product has been met with resistance from pay-TV operators, which
> have to date been the exclusive source of HBO access."
>
> With Title II classification, this "met with resistance" would not be
> possible. Just about every article we've seen has mentioned this resistance,
> but a "usual suspect" feels obliged to insist it doesn't exist.
How naive.
Resistance is not equal to blocking a legal Internet service.
Why would a monopolist not resist a change that threatens their monopoly?
Pretend you are the CEO of Cox Cable Bert. Richard Plepler from HBO comes to
visit and tells you that he is going to launch HBO Now, that it will be
available from new middlemen, and if you choose to offer it, you will only get
a 30% cut instead of the 50% you get for selling the linear networks.
Would you not resist and ask him to reconsider? Would you just roll over and
say "whatever you want Richard."
Regards
Craig
P.S. The article you posted was written before the HBO/Apple announcement. More
guessing by an analyst...
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