[opendtv] Re: Freeview business model
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 29 Jan 2007 17:59:09 -0500
Craig Birkmaier wrote:
> There is ZERO difference between the magazine I write for and
> the commercial TV business. Both need content to attract
> "viewers" for the ads. Both use multiple models to pay for
> their content.
So far, so good.
> There would be absolutely NO INCENTIVE for me to create content
> for BE if I were not paid, other than the potential benefits of
> exposure of my ideas to the people who read the magazine.
No one says you wouldn't be paid. Look again at the Freeview model. You
could approach BE with a set of articles and ads to go with them, and BE
would simply package and distribute what you paid them to distribute.
Your income would come directly from the ads. And BE's job would be
simplified: just distribute.
This is the difference between the Freeview model and the OTA scheme we
have here. Your association with BE is much more similar to what
broadcasters do here with their affiliates and with the cable companies.
> The reason content networks are paying to get their content
> onto Freeview is obvious. They can control how they use the
> channel(s) and keep all the ad revenue they generate. Bottom
> line, if you can generate more revenue than you pay to Freeview
> for carriage, you should make a profit.
So why don't you work that with BE? Pay them a fixed fee, and see if you
can't increase your profit?
My point was simple, and I think you missed it. Either model can work
just fine. Either you pay BE, as in Freeeview, or BE pays you, as in
cable and DBS in the US. There's no reason to ask that question over and
over, Craig.
Bert
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