[opendtv] Freeview tops poll of TV innovations
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 13 Aug 2008 10:45:25 -0400
I guess I'm missing what innovation they're referring to. Perhaps the
availability of more choice than they had with analog TV? It sounds like
the vast majority of people, including those in the 18-24 year old
bracket, are still watching TV the way they used to, for the most part.
Even if delivery is digital.
"The way they watch television" changed how, then? Maybe they mean image
quality alone made a lot of difference.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3085
Freeview tops poll of TV innovations
UK TV viewers have voted Freeview as the technology that has had the
biggest impact on the way they watch television, according to a survey
by Deloitte on behalf of the Media Guardian Edinburgh International
Television Festival.
35% of the 2,046 viewers polled picked Freeview as their most important
TV innovation over the last decade, closely followed by PVRs at 22%.
Howard Davies, Deloitte media partner, commented: "The television
industry has benefited from tremendous technological advances over the
past few years. But it appears that viewers have little desire for the
fundamental way in which they watch television to change. The majority
of viewers still want high-quality, scheduled content. Whilst choice is
desired, in the form of hundreds of channels and PVRs, choosing is less
commonplace".
18% of 18-24-year-olds, said that Internet TV has had the most impact on
their consumption, 11% higher than the average viewer.
Howard Davies added: "It will be interesting to see whether this
behaviour does change as people age. When today's 18-24 year olds settle
down, work full time and start families, television's principal role may
change from providing excitement and engagement to being more about rest
and relaxation. However, some practices will inevitably be retained and
today's youth might find that an hour spent downloading videos is the
best way to wind down at the end of the day. Habits, especially our
second most time-consuming pastime after sleep, are hard to change."
DTG Staff 13.08.2008
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