[opendtv] Re: Freeview tops poll of TV innovations
- From: "Bob Miller" <robmxa@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 13 Aug 2008 17:59:47 -0400
On Wed, Aug 13, 2008 at 10:45 AM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
> I guess I'm missing what innovation they're referring to. Perhaps the
> availability of more choice than they had with analog TV? It sounds like
> the vast majority of people, including those in the 18-24 year old
> bracket, are still watching TV the way they used to, for the most part.
> Even if delivery is digital.
>
> "The way they watch television" changed how, then? Maybe they mean image
> quality alone made a lot of difference.
>
> Bert
>
> ------------------------------------
> http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3085
>
> Freeview tops poll of TV innovations
>
> UK TV viewers have voted Freeview as the technology that has had the
> biggest impact on the way they watch television, according to a survey
> by Deloitte on behalf of the Media Guardian Edinburgh International
> Television Festival.
>
> 35% of the 2,046 viewers polled picked Freeview as their most important
> TV innovation over the last decade, closely followed by PVRs at 22%.
>
> Howard Davies, Deloitte media partner, commented: "The television
> industry has benefited from tremendous technological advances over the
> past few years. But it appears that viewers have little desire for the
> fundamental way in which they watch television to change. The majority
> of viewers still want high-quality, scheduled content. Whilst choice is
> desired, in the form of hundreds of channels and PVRs, choosing is less
> commonplace".
>
> 18% of 18-24-year-olds, said that Internet TV has had the most impact on
> their consumption, 11% higher than the average viewer.
>
> Howard Davies added: "It will be interesting to see whether this
> behaviour does change as people age. When today's 18-24 year olds settle
> down, work full time and start families, television's principal role may
> change from providing excitement and engagement to being more about rest
> and relaxation. However, some practices will inevitably be retained and
> today's youth might find that an hour spent downloading videos is the
> best way to wind down at the end of the day. Habits, especially our
> second most time-consuming pastime after sleep, are hard to change."
>
> DTG Staff 13.08.2008
>
Better reception, more content including quite a few digital radio
channels and a better picture, that would be enough for me to call it
the biggest TV innovation in the last decade. How about the last 60
years.
More interesting to me is that 16.1 million out of 24.6 million UK
households, 65% had at least one OTA DTV receiver as of the end of
March. Could that be 68% today? And 9.6 million UK homes are DTTV OTA
ONLY, that's 39%.
Freeview started in 2004, what if we had been doing this since 2000
when Sinclair proposed it? Would we be at 97% of homes with OTA DTV?
Would 50% be OTA ONLY? Would all laptops and cell phones in the US
today be sold with OTA DTV receivers built in? Would the government
have had to subsidize receivers?
Would we be talking about dual casting the same programming like that
horrible example Australia? Dual casting the same content so that
people in receiver challenged locations could receive a 300 or 600
kbps duplicate. And mobile, where did that come from?
Are we actually talking about wasting bits for mobile in 2008,
something that was taboo in 1998 and almost every year since? Wasting
bits for better reception, also taboo in 2000.
This is Alice in wonderland time.
From www.dvb.org
I
DTT growth continues
Despite a change in reporting methodology, which reduces some figures
the latest Q1 results continue to show DTT growth in the UK.
Based on the new methodology figures to the end of March 2008 saw the
take up of multichannel TV on main sets increase by 190,000; from
86,5% to 87.2% and by 6.9 percentage points year on year.
This mean that there are now almost 22.2 million households with
multichannel equipment connected to their primary television set.
Freeview is in a total of 16.1 million homes a figure, which includes
9.6 million DTT only homes (Freeview + Pay DTT).
The number of TV sets relying on the analogue terrestrial platform
decreased from around 44% in Q1 2007 to 32% in Q1 2008
Source: Ofcom website
Item added: 15th July 2008
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