[opendtv] Re: 'Friends' Finale Delivers 51.1 Million Viewers
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 11 May 2004 10:38:29 -0400
At 4:35 PM -0400 5/10/04, Manfredi, Albert E wrote:
>I continue to find this surreal.
>
>The era of the "program adjacency" as being anything of real value
>must have disappeared more than 20 years ago, with the arrival of
>the IR remote control and the VCR. I can't imagine why anyone would
>have held on so long to the old concept, unless it was just one of
>those customs the advertizers find hard to replace.
You may be an exception Bert. The reality is that only a tiny
fraction of the population uses VCRs for time shifting. I would even
go so far as to suggest that more PVRs are used for time shifting
today than VCRs. THis is due in large part to the improved end user
experience using a PVR.
But the numbers in the article I posted demonstrate that program
adjacency still works...just not as well as it once did. And it is
difficult to come up with a "factor" for the large number of sets
that are simply turned on as background noise, as opposed to those
that are in active use, with channel surfing taking place during
every commercial break.
The real point I was trying to make is that it becoming increasingly
difficult for the networks to come up with blockbuster content to
anchor an evening, and thus take advantage of program adjacency.
Regards
Craig
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: