[opendtv] Re: Genachowski speech at NAB
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 14 Apr 2010 22:51:55 -0400
At 11:04 AM -0500 4/14/10, Manfredi, Albert E wrote:
So, Craig, who do you think will control HTML5? Or H.264? Or
W-CDMA/WiMAX/LTE? Or IP, for that matter. Is it going to be Apple?
Of course not. It will be the standards bodies that are tasked with
creating and maintaining these standards. As was the case with MPEG-4
and h.264 Apple is just a contributor with IP in the patent pool.
MPEG-LA is the licensing authority for these standards. Apple was an
active participant and is an active proponent for use of the standard.
If you want to ensure interoperability, the underlying connection
standards have to exist and have to be controlled. It's obvious, and
it's true for TV, radio, as well as two-way devices.
Correct.
The simple fact is, one-way broadcast systems can get by with
simpler standards than can the two-way devices. You seem to feel
that everything must do what the two-way appliances are doing, and
if they don't, they are doing everything wrong.
There is a place for both in terms of infrastructure.
But consumer expectations have left the traditional broadcast TV
model in another century. Apointment TV has become Opt In TV. If I'm
interested in your content I will find a way to watch it, but I'm not
going to conform to your schedule. And I may take measure to avoid
your commercials.
There is a ton of stuff that can be broadcast (one way) to
intelligent mobile devices. I defined this opportunity more than a
decade ago in several SMPTE papers about Data Broadcasting. The
concepts were valid but the consumer devices were not yet ready...
We are finally getting there.
The simple fact is that broadcasters must compete in a world with
instant 2-way communications and information on demand.
What Genachowski SHOULD be asking himself is why the FCC is showing
such largesse in assigning separate spectrum to three totally
redundant standards -- W-CDMA, WiMAX, and LTE -- and yanking away
spectrum from TV broadcasting which is already sharing the same
spectrum slice. The only people who benefit from this FCC largesse
are the various industry forums associated with each of these three
technologies.
Ya think?
This is about paying for elections. Funny that the politicians almost
always opt out of the lowest rate deals and buy the most expensive
commercial inventory offered by TV stations.
Ya get what ya pay for...
Regards
Craig
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