[opendtv] Re: Genachowski speech at NAB
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 15 Apr 2010 10:23:23 -0500
Craig Birkmaier wrote:
> But consumer expectations have left the traditional broadcast TV model
> in another century. Apointment TV has become Opt In TV. If I'm
> interested in your content I will find a way to watch it, but I'm not
> going to conform to your schedule. And I may take measure to avoid
> your commercials.
At the risk of sounding insupportably repetitive, "broadcast TV" and
"appointment TV" have not been mutually exclusive for a really long time. Given
that there is a well-known supply of the most desirable content, i.e. content
that a large number of households wants on a regular basis, use of a "broadcast
protocol" for delivery of this content is actually not at all a bad idea.
That's DELIVERY, not necessarily consumption.
As the NAB argues, it is efficient use of spectrum, as compared to delivery of
that same content via zillions of individual unicast sessions.
That commercial interruptions can be made less tedious is an added benefit.
The fact that to get a cleverly executed OTA "appointment TV" these days, the
only choice is TiVo, is nothing short of pathetic. However, less clever options
do exist.
I'm heartened by this new era of cooperation that PERHAPS the combination of a
new M/H service, and the threat of imminent extinction posed by the FCC, have
fostered among broadcasters.
Bert
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