[opendtv] Re: Hypothesis-testing
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 4 Jan 2007 08:51:21 -0800
SNF is about double what it was a year ago, and has seriously helped NBC in
the ratings race. Some say they might have overpaid.
Okay, MNF was causing issues at ABC.
But, why is NBC doing so much better than ESPN with SNF?
I'd say that it STARTS with NBC's wider circulation among cable homes, with
NBC's circulation among broadcast-only homes, and how this wider circulation
can be leveraged with promotion.
Circulation being how many homes tune in to a particular channel in the
course of a week.
And, the slightly depressed numbers for MNF is probably a strong indication
that NBC's gains can't be attributed much to the presence of John Madden.
Just another example of how cable isn't much of a "competitor" to broadcast.
Just a gatekeeper.
John Willkie
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Craig Birkmaier
> Sent: Thursday, January 04, 2007 6:10 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Hypothesis-testing
>
> At 10:07 AM -0800 1/3/07, John Willkie wrote:
> >P.S. One hint: fall 2005 on ESPN, Sunday Night Football had on
> >average, 9.7 million viewers. This fall, the NFL network is said to
> >be under-performing. It averages 7.9 million viewers per the 8 NFL
> >games it aired.
>
> How may homes does NFL networks have clearance into?
>
> It is on a digital tier here in Gainsville that I must pay extra for.
>
> Funny how you keep changing the rules even as you ask legitimate
> questions. What has NFL network got to do with it?
>
> The obvious answer to your questions is that the audience declined
> for MNF and increased for SNF. But this is only a small portion of
> the story.
>
> Consider this from a 2005 story in the Washington Post:
>
> Retaining the show "did not make sense" for ABC, Bodenheimer said.
> The average audience for "Monday Night Football" fell to 16.4 million
> viewers last season from 16.8 million a year earlier, making the
> show's ratings the lowest ever. The broadcast attracted an average of
> 11 percent of the 109.6 million U.S. homes with television sets.
>
> Add to that the dissatisfaction for ABC affiliates because of the low
> ratings and the resulting low ratings in their 11pm news blocks that
> were delayed until 12:30. And then there was the problem ABC has with
> developing programming for a late night show when it could not air
> competitively with Letterman and Leno at 11:35 on Monday nights.
>
> Moving SNF to a broadcast network made more sense, as it does not
> interfere with the late night programming.
>
> By the way, the MNF ratings have only fallen a few million and have
> consistently been the top rated cable show. I did not find any
> numbers for SNF. This tells us a lot about the OTA audience, as it
> appears that only a small percentage were watching MNF when it was on
> ABC.
>
> Regards
> Craig
>
>
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