[opendtv] Re: Incrementalism

  • From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Sat, 11 Jan 2014 18:38:28 -0500

Craig Birkmaier wrote:

> If there is an audience for these shows it is already being addressed.

Obviously, Craig, not all US network shows are "addressed," as you say. Because 
the local TV networks have plenty of their own shows too. Plus, the US shows 
are dubbed.There are only so many prime time hours.

So, it is hardly a stretch to think that 500 million broadband subscribers 
around the world couldn't double the viewership of US TV network shows whose 
content is left intact. At what cost to the local fare? Hard to say, but it's 
also not the concern of the US networks. This is exactly the same effect that 
the movie industry had on local theaters. People want to see the good stuff, 
and will do so when given the option. The movie industry allowed star actors to 
be shared all over the world, rather than just in their local theater. At the 
expense of the local talent, in most cases.

> Well of those 600 million, nearly 90 million are in the U.S.,

Wow again. "Only" 500 million potential new viewing households. I'm crushed. So 
let's do the math. 110 million US households have access to US TV network 
shows. 500 million potential international households. And you think it's a 
stretch that US TV networks could double the audience for their US shows, ads 
and all, untouched and undubbed?

> if the congloms wanted to kill Netflix they could simply raise licensing
> fees,

We're getting lost in the weeds? Or, the networks could kill off Netflix and 
carry this on this online streaming on their own, Craig. Netflix is a 
middleman. The content owners, who always have the leverage, use whatever makes 
sense to them.

Bert                                       
 
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