[opendtv] Re: Internet TV business model changes
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 5 Jan 2014 04:14:29 -0500
Craig Birkmaier wrote:
Yes, and when you get a huge audience, you CAN charge more for the ads.
Why would the size of the audience change?
The US audience the networks can reach with way fewer middlemen could
change, giving the networks more of the ad revenues. And the international
audience, I'm quite certain, would be phenomenal. If US TV networks streamed
everywhere, untranslated and unedited,, just the way the shows are aired
here, I'll bet they would give the local TV networks a run for their money.
You keep making the point that the Internet allows small producers to get
their stuff out, right? Why don't you make that same argument for the
networks? They too can bypass obstacles that exist today, especially in the
international market.
The ONLY way this could work to the benefit of the networks is
if they can get MORE to deliver targeted ads to individuals or highly
targeted demographic groups.
Bah. I think that's so overplayed, but fine. Ads can also be targeted based
on the program they are aired with. And there are plenty of products that do
or could have international distribution, that such wide distribution should
bring in good revenue for the networks.
And forget about the International distribution - these rights are
tightly controlled, with the broadcasters and MVPDs in each country
paying for exclusive distribution rights.
What are the countries going to do, Craig? Block the Internet? Things
change, here and abroad. The guy with the leverage is the guy who owns the
content. If this guy has to make deals, it is because HE gets something in
return. The networks don't have to make deals with entities that create
obstacles for them and offer nothing in return.
It's a brave new world, and businesses have to adapt.
Bert
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