[opendtv] Re: Internet TV business model changes
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 6 Jan 2014 22:17:56 +0000
Craig Birkmaier wrote:
> How would NBC sell ads in 80 countries, and why would they take the
> risk?
If nothing else, the ads NBC could air could ads from multinational
corporations. Surely, ads for items like PCs, smartphones, tablets, Fords,
BMWs, Mercedes Benz, Procter & Gamble, even Nescafe, Parmalat, and Nutella,
would work in many countries. I don't see much risk in that. And people in most
countries are not as averse to other languages as Americans often are. So I
really think there would be good viewership even if the entire stream is kept
intact from the US version.
> Remember OnDigital? It failed because the spent too much on an exclusive
> sports franchise.
This is the other way around, Craig. The networks ARE the franchise. All you're
saying is that if SOME OTHER entity wanted an exclusive franchise to air US
network content, ... . And I'm saying, no other entity is in this picture,
possible exception being the organization that manages the mirrored server
sites.
Sorry, when I posted the first response last night, my broadband died. So I
didn't think it had made it. Didn't mean to write two posts on the same subject.
> What makes you think that international audiences do not have access
> now?
Only some content, dubbed in the local language. From overseas, if you try to
stream from cbs.com, say, no luck. I know this, Craig.
>> What are the countries going to do, Craig? Block the Internet?
>
> Absolutely!
>
> They do it all the time. I wanted to see the first episode of the Hobbit
> before going to the theater to see part 2. Found it on Netflix...
>
> In the UK.
You've got it backwards, Craig. It is the content OWNER that is blocking
distribution of content in the US, or elsewhere. So for example, it is NBC that
is blocking NBC content distribution to IP networks outside the US. With the
exception of countries like China or North Korea, who block all manner of
Internet sites, it is not the foreign countries blocking US NBC sites from
their local ISP networks.
If US networks wanted to, they could distribute their stuff online in other
countries, exactly the same as other countries do. Like I said, Germany seems
one of the most open, in this regard. RAI allows us to stream news shows, but
not most of their drama shows. (I've had success with a few prime time shows,
on occasion.) Ditto the French TV networks. It's not Verizon Broadband blocking
that content, Craig. It's the content owner.
Bert
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