[opendtv] Re: Micronas Delivers World's Smallest Digital TV Demodulator
- From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 16 Jan 2007 15:47:41 -0800
Bert wrote:
"Can't be done."
While I'm one of those of whom you speak, my position was never so much that
it "can't" be done, it was and still is, will it be done, when will it be
done and is it necessary, given our other options? In this instance, "done",
to me, means that the product is not only developed but that it is also
widely available to all types of users in the required configurations (STBs,
new sets, etc).
The fact is that significant "new science" was required to achieve a
satisfactory level of VSB receiver performance. The incremental development
of these products, over the past eight years, was accompanied by several
grandiose but unfounded performance claims, in successful efforts to stave
of dissatisfaction and, yet, the products that now actually work
satisfactorily are still not widely available.
Were we to have adopted a solution that worked out of the box and, though it
might have also required some relatively minor tweaking, our DTV transition
would be many miles ahead of our current position.
However, we all know that eco-politics was used to block any opposition to
ATSC, but please don't get me started......As a practical matter, I'm past
all of that and would simply be satisfied if this manipulation would end.
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Manfredi, Albert E
> Sent: Tuesday, January 16, 2007 8:37 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Micronas Delivers World's Smallest Digital TV
> Demodulator
>
>
> So, the "cabinet full of equipment" that some found so intimidating in
> 2002 became a 7 X 7 mm chip.
>
> "Can't be done."
>
> Bert
>
> ---------------------------------------------
> http://www.micronas.com/pressroom/press_releases/articles/149536/index.h
> tml?back=%2Fhome%2Findex.html
>
> Jan. 4, 2007 - Trade News - 0702
> Micronas Delivers World's Smallest Digital TV Demodulator
>
> ATSC A/53 compliant demodulator meets imminent FCC tuner mandate for US
> market without compromising performance for size or cost.
>
> Freiburg, Germany, January 4, 2007 - Micronas (SWX Swiss Exchange:
> MASN), a leading supplier of innovative application-specific IC system
> solutions for consumer electronics, today announced availability of the
> DRX3931J, an 8VSB and QAM 64/256 demodulator with integrated IF
> amplifier. The DRX3931J demodulates standard- and high-definition
> television signals according to ATSC-A/53, the North American digital
> television broadcast standard and QAM 64/256 signals as specified by
> ITU-T J.83 Annex B.
>
> Offered in a tiny 7x7 mm 48 pin QFN package, it is the smallest solution
> on the market, and represents an 80 percent reduction in size compared
> to other solutions. In addition to being highly cost competitive, the
> dramatic reduction in size also makes it uniquely suited for
> space-constrained designs like multi-tuner applications, PC-based
> systems and tuner Network Interface Modules (NIMs).
>
> "The last phase of the FCC tuner mandate is certainly the most critical
> phase for cost and size sensitive applications like small size TVs,
> terrestrial set top boxes, DVD recorders, PCTV applications and other
> devices with terrestrial reception capabilities," said Stefan Szasz,
> Marketing Manager ATSC at Micronas Semiconductors Inc., San Diego,
> California. "Ironically, these are also applications that are most
> likely to be used for digital terrestrial TV reception and thus require
> robust and reliable reception performance. The DRX3931J is optimized to
> support all types of applications in the most competitive manner without
> compromising any of the critical factors like performance, size and
> cost, which are vital for the success of our customers in the market
> place" Szasz added.
>
> The ATSC-compatible DRX3931J is based on Micronas's primeD(r)
> demodulator technology, the field-proven "ghost friendly" 8VSB
> demodulator technology from Micronas. Solutions based on primeD improve
> performance in the multipath-rich environments typical in cities and
> ensure reliable reception under severe signal conditions.
>
> Rich Citta, Chief Scientist at Micronas Semiconductors and one of the
> key architects of the ATSC standard, says "Micronas's primeD technology
> does not simply discard undesired signal echoes, but instead combines
> them with the desired signal. This results in superior performance under
> realistic field conditions." He adds that the DRX3931J enables highly
> optimized adjacent-channel performance by integrating a broadband input
> power detector.
>
> The integrated IF amplifier allows customers to use lower cost tuner
> modules, further reducing the system cost. A pin-compatible version
> without the integrated IF amplifier is available for use with highly
> integrated silicon tuners.
>
> The DRX3931J solution includes a range of software modules to control
> the device. All modules share a common API. This approach ensures
> accelerated design times for a quick time-to-market which is essential
> in today's competitive environment.
>
> For 100K annual quantities, the pricing will be around 4 US Dollars.
> Samples are available today, with mass production planned for the second
> quarter of 2007.
>
> Copyright (c) 2006 Micronas, All rights reserved
>
>
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