[opendtv] Re: Mobile TVs
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 28 May 2010 18:10:23 -0500
Craig Birkmaier wrote:
> The sports franchises want to limit access and monetize everything.
> They see mobile TV as a new revenue generating opportunity - advertiser
> support does little to accomplish this goal unless they can sell mobile
> ads at a significant premium.
Of course. Possibly, transmit that event only on the M/H channel, for instance.
(Which then provides an incentive for having the M/H STB even in your home
system.)
> Simply simulcasting what is on the FTA channel is not an option as this
> does not generate any significant increase in ad revenues.
That all depends on how popular M/H becomes. It's a bit of a catch 22, as
always, but don't sports fans like to go to the ball game and listen to the
game on the radio at the same time? The more eyeballs, the more effective the
ads.
> In some cases the leagues are developing their own services like Major
> League Baseball.com, and cutting out the middlemen
And cutting out access to the spectators who are at the games, or to fanatics
who are on the move.
So in short, I don't think it makes sense to automatically rule out M/H sports
"because most sports aren't transmitted OTA anymore," as that article stated.
Unless you happen to be in the employ of an MVPD, naturally. These things CAN
change, and would change, if it weren't for the underhanded dealing.
Bert
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