[opendtv] Re: Mobile TVs
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 29 May 2010 08:59:07 -0400
At 6:10 PM -0500 5/28/10, Manfredi, Albert E wrote:
That all depends on how popular M/H becomes. It's a bit of a catch
22, as always, but don't sports fans like to go to the ball game and
listen to the game on the radio at the same time? The more eyeballs,
the more effective the ads.
Yes people do listen to/watch games on mobile devices while attending
the event. I believe the radio audience is MUCH larger, as hand held
radios are commonplace, while hand held TVs far less common.
Keep in mind that the number of fans at a game is a tiny fraction of
the total TV audience. According to a Washington Post article:
http://www.washingtonpost.com/wp-dyn/content/article/2009/11/05/AR2009110503695.html
The average TV audience for an NFL game is 17.2 million. Almost all
NFL games are still carried by broadcasters, as only Monday night and
some Thursday night games are on ESPN.
To have any meaningful impact on ad revenues, you would need to add
about a million new viewers to those already watching at home or a
sports bar. I seriously doubt that ATSC MH will see the level of
success to drive this kind of increase in audience. On the other
hand, if the NFL can get broadcasters to encrypt these games on the
MH service and charge a buck or two...
Regards
Craig
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