[opendtv] Re: NEWS: LG & Funai sign tru2way
- From: Andrea Venturi <a.venturi@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 01 Aug 2008 10:14:53 +0200
From: opendtv-bounce@xxxxxxxxxxxxx ] On Behalf Of Manfredi, Albert E
Sent: Thursday, July 31, 2008 5:44 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: NEWS: LG & Funai sign tru2way
Kilroy Hughes wrote:
http://www.dgtvi.it/stat/Allegati/Rapporto_GFK_maggio_2008.pdf
>> Slide 9. The MHP STBs sold fairly well about a year ago, then
>> the bottom fell out. Many more people are now buying
>> integrated sets.
>
> [KH] Isn't that because the government subsidized the cost of
> the first million or so boxes? Not unlike US DTV "adapters".
> They went like hotcakes when they were giving them away, but
> it looks like they didn't find enough interest (consumer
> cost/benefit) to sustain momentum. Picture a rocket burning
> government money that shoots up, runs out of Lire (ok, Euros),
> but doesn't hit escape velocity for a sustainable orbit. Duck
> and cover.
with regard to the italian experience, from a macroscopic point of view, things
went this way, indeed..
but maybe it's better to tell how the story sorted out (my view, of course).
1. in the beginning (2003-2004) there were only external decoders (no IDTV) and
just two kind:
- interactive MHP STB (150€)
- zapper 70€
few DTT original services (simulcript) and a promise of t-government and
content related interactive entertainment.
big funding (for broadcaster to move over) and subsidize for MHP STB (up to the
total cost. the decoders were given away for free)
2. in 2005, then came PPV (from mediaset and la7), the interactive decoders (2
millions) were ready.
3. in 2006-2007, another gov't had a different take: promote idtv (soared) but
with zapper inside (first gen)
4. in 2008 we got idtv second gen. with PPV with CI and a suitable CAM:
www.*smardtv*.com/news_events/P_Rel_*SmarDTV*_Samsung_030708_EN.pdf
this is the standard def. actual mess.- ;-)
in the meanwhile Murdoch with Sky ( has growing well over expectations, and in
italy we have moved to a even global tri-partitions of the tv revenues..
then, there's rumors about commitment on all these things:
- freesat a common platform: http://www.broadbandtvnews.com/?p=4411
- high def over DTT: Rai has trialed HD european soccer games (a must in
italy..) in HD over three main cities
- hybrid (DVB / IP ) STB
- interactive decoder inside TV set (DGTVI blue label, a must)
last but not least, don't want to think about:
- mobile telco acquiring more frequencies, now for mobile tv (DVB-H), later for
data services as last ITU meeting suggested?
- ATO expected in 2012, anticipated to 2010 (authority gives green light to
gov't declaration)
- roadmap about island switchover from here to ATO
- european agencies still questioning about ancient stories from the past..
- trial on DMB-T from RAI
- transition to dvb-t2 (for higher net payload rate)
i like to work in this digital television field, don't like to work in a such
crazy market, you don't know where to put your money..
don't live in an easy period, at least in italy.
bye
andrea venturi
[bM] Hmmm. In the FAQ item 14,
http://www.dgtvi.it/stat/Domande_frequenti/Domande_generali/Page1.html
they don't stipulate any max number of these subsidized STBs. I don't
think that's the issue here. They do say, though, that the 70 euro
subsidy only applies for now to the two regions where DTT has replaced
some of the analog channels entirely. I.e. Sardegna and Valle d'Aosta.
Still, that slide I alluded to before shows that even the MHP
non-subsidized STBs, i.e. those presumably sold mostly in the other
regions, have sort of lost favor. They used to be fairly popular.
Also, the integrated sets are not interactive, just to be clear on that.
There's no DVB-T/C integrated set "agreement." There is a DVB-T
integrated requirement starting in 2009. But Italy is not heavily
cabled. It's more like Australia than the US.
Also, these subsidized STBs plug into a phone line, via internal modem,
so they don't require a broadband connection. They warn you, your phone
won't work when you're doing interactive stuff.
I certainly agree that some shows could use simple interactivity quite
well, though. My wife likes to watch the dance competitions, for
instance. Simple voting interactivity would do wonders in that sort of
show, wouldn't it? And it would just require a remote.
Bert
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