I certainly agree that some shows could use simple interactivity quite
well, though. My wife likes to watch the dance competitions, for
instance. Simple voting interactivity would do wonders in that sort of
show, wouldn't it? And it would just require a remote.
Kilroy Hughes wrote:
http://www.dgtvi.it/stat/Allegati/Rapporto_GFK_maggio_2008.pdf
Slide 9. The MHP STBs sold fairly well about a year ago, then
the bottom fell out. Many more people are now buying
integrated sets.
[KH] Isn't that because the government subsidized the cost of
the first million or so boxes? Not unlike US DTV "adapters".
They went like hotcakes when they were giving them away, but
it looks like they didn't find enough interest (consumer
cost/benefit) to sustain momentum. Picture a rocket burning
government money that shoots up, runs out of Lire (ok, Euros),
but doesn't hit escape velocity for a sustainable orbit. Duck
and cover.
Hmmm. In the FAQ item 14,
http://www.dgtvi.it/stat/Domande_frequenti/Domande_generali/Page1.html
they don't stipulate any max number of these subsidized STBs. I don't
think that's the issue here. They do say, though, that the 70 euro
subsidy only applies for now to the two regions where DTT has replaced
some of the analog channels entirely. I.e. Sardegna and Valle d'Aosta.
Still, that slide I alluded to before shows that even the MHP
non-subsidized STBs, i.e. those presumably sold mostly in the other
regions, have sort of lost favor. They used to be fairly popular.
Also, the integrated sets are not interactive, just to be clear on that.
There's no DVB-T/C integrated set "agreement." There is a DVB-T
integrated requirement starting in 2009. But Italy is not heavily
cabled. It's more like Australia than the US.
Also, these subsidized STBs plug into a phone line, via internal modem,
so they don't require a broadband connection. They warn you, your phone
won't work when you're doing interactive stuff.
I certainly agree that some shows could use simple interactivity quite
well, though. My wife likes to watch the dance competitions, for
instance. Simple voting interactivity would do wonders in that sort of
show, wouldn't it? And it would just require a remote.
Bert
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