[opendtv] News: Low-Power Station Prices

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 4 Jan 2007 07:13:42 -0500

From Multichannel News Hispanic Update Newsletter - one of 10 predictions for 2007



http://www.multichannel.com/index.asp?layout=nocclamp&articleid=CA6339835

3. Low-Power Station Prices

Low-power television stations have often been looked at with disdain despite their longstanding presence in the Hispanic television market. Low-power stations have traditionally been used to establish a low-cost presence in secondary Latino markets. Increasingly, big bucks are being paid for low-power stations in or around major markets. CaribeVision, an outfit headed by former Telemundo executive Carlos Barba, recently paid $3 million for a low-power station in Miami and $10 million for one in East Orange, N.J.

Low-power station prices in Latino markets are the canary in the coal mine of Hispanic television. If prices remain high (some would say inflated), then the market generally perceives there is still growth potential in the Hispanic television market. A significant drop in prices would foretell a drop in growth potential.


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