[opendtv] Re: News: Nielsen Reports U.S. TV Viewership at Record High
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 04 Oct 2005 15:07:06 -0400
Of course, all of those helmeted viewers are raised from birth on
Nielsen Media Research viewer farms.
TTFN,
Mark
John Shutt wrote:
>Now I understand why Nielson doesn't allow broadcast employees to be a
>metered household. If they tried to meter my viewing habits, they would
>have replaced the brain scan helmet 3 times before they realized the defect
>lies elsewhere...
>
>John
>
>----- Original Message -----
>From: "Richard Hollandsworth" <holl_ands@xxxxxxxxx>
>
>
>
>>All monitored viewers wear a Nielsen Interactive Television Watching
>>Interest Telemetry (NITWIT) helmet. This allows Nielsen to monitor both
>>eye movements and brain activity.
>>
>>
>
>
>
>
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