[opendtv] Re: News: Nielsen Reports U.S. TV Viewership at Record High
- From: dgrimes@xxxxxxxxxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 4 Oct 2005 08:29:11 -0700
"Nielsen uses technology and surveys to measure what individuals and
their families, or households, watch." --Steve Gorman
Does anyone know if the Neilson research determines whether the TV is being
watched or if the TV is just on in the background? What is the limit to
the research (in other words, what can they scientifically determine, and
what are just statistics)? My wife loves to have the noise in the
background, but rarely watches (at least when I am at home). While
possible, I would find it hard to believe that the average WATCHED time is
8 hours, 11 minutes per household. But then I probably don't run with the
average crowd.
Dan Grimes
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