[opendtv] Re: News: People who need people
- From: "John Willkie" <jmwillkie@xxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 5 May 2004 07:32:46 -0700
Probably in response to yesterday's Senate hearing on reauthorization of the
SHVA (not SHVIA) and the ensuing "white area" issue as pertains to DTV.
Charlie Ergen -- the "engineer" -- said that he doesn't believe that DTV
serves 92% of the populace today. He used as an example Montana. Yep, many
people there, and not much land; a great example to demonstarate (NOT)
population coverage issues.
Voom advertises on TV that they have more HDTV channels than anybody else.
Echostar whines that they don't have enough DTV. The latter is classic bad
marketing.
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier
Sent: Wednesday, May 05, 2004 5:10 AM
To: OpenDTV Mail List
Subject: [opendtv] News: People who need people
=46or the first time, ABC, CBS, Fox, NBC, UPN and TvB
Warren Publishing's COMMUNICATIONS DAILY reports=20
that for the first time, ABC, CBS, Fox, NBC, UPN=20
and TvB are jointly running a print ad campaign=20
starting today (Mon.) that touts the reach of=20
broadcast TV, the companies said. The ads will=20
appear in Ad Age, Adweek, Brandweek, Mediaweek=20
and the N.Y. Times with the tagline: "People who=20
need people buy broadcast."
The report desrcibes the effort to create the=20
ads, which contain comparative numbers touting=20
the reach advantage of broadcast programs over=20
cable, citing Nielsen Media Research data.
In response, the report relates that a Cable Ad=20
Bureau spokesman said this was "proof positive=20
that the broadcast networks are running scared=20
and are extremely threatened" by cable's ability=20
to attract advertisers. An NCTA spokesman said=20
the effort by broadcasters wasn't surprising=20
"when you consider the fact that most of the=20
eyeballs are now turning to cable both in total=20
day viewing and prime time." He contended critics=20
and viewers believe the better programming is on=20
cable, "which is why more people are watching it=20
than broadcast -- and as result the ad dollars=20
are also flowing in cable's direction."
<< Copyright =A92004 Warren Publishing, Inc. >>
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