Online Pioneer Sets Out to Shake Up TV By SAUL HANSELL October 6, 2005 CAMBRIDGE, Mass. - Jeremy Allaire has a long history of shaking up the established order as an Internet pioneer. Mr. Allaire was an architect of the evolution of Macromedia's Flash system into a video format that is now second only to Microsoft's Windows Media platform in popularity for delivering video on the Internet. Now, he has started a new company called Brightcove. As with his earlier ventures, Mr. Allaire intends to shake up an industry - this time, the world of television - by allowing all types of video producers, from media giants to anyone who has a camcorder, put their work on the Internet and make money if anyone watches it. Set in an office building at the Massachusetts Institute of Technology, Brightcove will offer three interrelated online services. It has tools that let television producers load their video onto its servers, arrange them into programs and display them to Internet users. It will help producers charge fees for their video, if they choose, or sell advertising on their behalf to insert into the programs. And it will broker deals between video creators and Web sites that want to display the video, arranging for the profits from such arrangements to be split any number of ways. Three dozen production companies are testing the production tools now, and a few have started publishing videos using the tools. By early next year, Brightcove will have the ad sales and fee systems built and will open its distribution network to nearly any video producer through a Web site. ... http://www.nytimes.com/2005/10/06/technology/06bright.html?ex=1286251200&en=195314d237212120&ei=5090 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.