[opendtv] Re: R2C Group: Old People Aren’t the Only Ones Watching TV
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 15 Aug 2015 01:38:48 +0000
Craig Birkmaier wrote:
Craig needs to read this and pay attention. It says, in short, TV
programs are still being watched, but not by appointment. Both points
that Craig finds problematic.
It says nothing of the sort. It says that online viewing tend to be
additive to traditional TV viewing.
Unbelievable. Of course "additive," Craig, in the sense that old timers are
still watching linear streams.
http://www.r2cgroup.com/updates-insights/old-people-arent-the-only-ones-watching-tv/
This is the first bullet, Craig:
"Live TV Viewing: Traditional TV viewing — live or as scheduled — has been
declining across all age groups, but remains stable for the 50 to 64 segment,
according to the Nielsen Cross-Platform Report (Q2 2012-2014). Naturally,
viewing habits are higher in the older segment, because of greater amounts of
leisure time."
Old folk are still watching linear, it says, and it adds, "because they have
nothing better to do." In so many words. But for all others, it's in decline.
Decline means decline, Craig, no matter how you try to twist words.
Yup. Exactly what you would expect when the same shows can be viewed
on demand.
So, explain how you said, up front there, "it says nothing of the sort"? TV
programs are watched by fewer and fewer people by appointment, Craig, except
for old folk. That's what it says.
Bert
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