[opendtv] Re: Radio Performance Fees (Tax)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 30 Oct 2009 09:04:06 -0400
At 8:24 PM -0400 10/29/09, Albert Manfredi wrote:
From the perspective of a user of FOTA radio and TV, all I can do is
marvel at how self-destructive these media have become. It's sort of
astonishing from where I sit, and I can't even tell who the good
guys are.
This is not self-destruction, at least of the unintended consequences kind.
It is self-motivated destruction of an old business model that was
leaving too much money on the table; one that was already dying
because of innovations in the way media is now distributed and
consumed. And one cannot minimize the importance of the fact that as
an advertising medium (especially TV) it is highly inefficient -
advertisers are looking for identifiable prospects, not "demographic
groups."
So bottom line. the conglomerates are trying to shape the future,
rather than propping up the past.
It's about time!
Since everything related to the business models of FOTA media seems
to be smoke, mirrors, perceptions, and irrational thinking (seems to
me, anyway), perhaps it's time for radio to attack back by levying a
fee on the record labels for every time they play one of their
tunes. That would permit radio stations to reduce the long minutes
of ads they have made a habit of playing.
Yeah, That's gonna work.
;-)
You know, it's like when Craig suggests that people want to pay the
monthly fee for cable. The record labels won't appreciate the
service radio provides them, unless they get soaked for it. So, soak
them! Turn the tables on them.
But radio is no longer the best service around when it comes to the
most important service the labels care about - music discovery. Most
of the stations that still do radio screwed themselves by focusing on
tight playlists of popular music.
Music discovery is now data driven. Technologies like Apple's Genius
feature for iTunes put an entirely new face on music discovery, one
that is one click away from making a purchase.
By the way, people are no more thrilled about paying the cable or DBS
bill than the power and water bills. IT is just a question of HOW one
can get access to the content they want to watch - FOTA has not
provided access to much of the most popular content for more than a
decade.
And music radio listeners are way down - the talkers are doing well
for one main reason - lots of fresh topical content.
Regards
Craig
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