[opendtv] Re: Second Screen usage

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Sun, 14 Apr 2013 23:31:54 +0000

Craig Birkmaier wrote:

>> Told you so.
>>
>> It's easier and more intuitive to do whatever searching you want
>> to do on the same screen, or perhaps at a time when you're not
>> trying to follow what's going on in the show.
>
> How did you come up with this conclusion?

I was responding to your notion that the second screen would be a remote 
control. If a second screen is used at all, it is instead used for things 
unrelated to streaming the show on the TV set. That was the point of the 
article, and that has been my point all along as well. (Or at least, NOT to 
force people to HAVE to use a tablet, in order to stream Internet content to 
their TVs.)

-----------------------------
http://advanced-television.com/2013/04/12/second-screen-not-turning-on-viewers/

Second screen not turning on viewers

TV viewers are not often using apps on second screens that are
designed to enhance engagement with TV, according to a study by NPD
Group. The research firm said that while multitasking is common, US
viewers ***aren't use their second-screen devices to interact directly
with apps designed for the TV programmes they are watching.***

. . .
-----------------------------

Bert

 
 
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